My Business

My Fitness Academy get out be set up at Copiague, in New York 11726 Great Neck Road in the polish center. It lead be called Martas Academy aiming at making people fit by integrating dance and exercisesThe assembly line is based on two simple factsHealthy people atomic number 18 more fatty than those that are chronically ill.It cost less to prevent injuries or illnesses than to treat them after they occur.At this Fitness Academy, we believe that traditional approaches to the current health care crisis are misdirected. These traditional efforts are what we call reactive, that is, they wait until after a person has been stricken with illness or injury, and then pay for the necessary treatments. Our approach, result emphasize on measure and good health promotion, is much more proactive.2.0 The AcademyFitness management is based on the belief that healthy people are more productive and efficient. For this reason, it will provide wellness strategies/programs to club members. This wi ll combine dance and exercise-related activities designed to facilitate positive lifestyle changes in members.2.1 Academy Ownership and kale up CapitalThe Academy will be a privately held business with adept founder and owner.Start-up capital will require approximately $60,000 which will all be provided by the founder. Approximately $30,000 will be allocated to leasehold improvements and $15,000 to equipment.3.0 ServicesIn my business, classes will be offered in both English and Polish languages. This will mean that those who do not understand English can attend the lessons offered in Polish. I also intend to offer superior customer function in a clean and enjoyable environment. I will also make the lessons affordable to people by charging a membership fee of $50 since my target group will have a house income of $50,000-$60,000 per year. So a membership of $50 will be quite reasonable and affordable. The take of education will not matter as long as one understands either English or polish.The Academy will offer a number of lessons. They include yoga lessons, Pilates, choreographed dances for children between ages 3- 6 and other kind of dances. For instance, I will be having school children interested in the choreographed dance, couples who want to learn how to dance and keep fit as well and yoga will be ideal for a number of people and especially pregnant women.The lessons will also be spread throughout the day in order to have a good timetable for everyone. This will ensure that the lessons are easily accessible and that no one is left out because of time. The Academy will have a flexible timetable whereby one can have a variety of lessons to choose from in harm of time. One can either attend morning, noon, and evening or late night classes.4.0 Promotion StrategyInitial promotional activity will be through advertisements. This will be in form of printed posters placed at strategic positions like at the neighboring businesses where many people/ customers visit. I will also place advertisements on the church and school bulletins. Promotional activity will also be utilized through other media outlets like the intelligence activity papers and Radio, but minimally. Word-of-mouth will also attract potential clients.5.0 Management SummaryThe Academy will be a small business headed by one individual. He will be aided by a number of experienced trainers but as the business grows, more module will be employed to cater for the businesss growing needs.ReferencesRhonda, Abrams. (2003). The Successful Business Plan Secrets & Strategies. London The planning Shop