12 Angry Men Essay †Pathos ethos and logos Essay

Pathos,ethos and logos in 12 angry men Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Twelve Angry men is a movie of twelve jurors who are struck in one room trying to comprehend with one another whether a young boy is responsible for his father’s death. Emotions come up when one of the jurors stands up for the lad defending him that he was not guilty. This film is full of Ethos, logos and pathos. This paper explains some of the places these rhetorical tools are employed. Pathos, ethos and logos instances   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In the film twelve Angry men, Juror number eight employs ethos when he was trying to convince juror number ten that the boy’s father could not have heard the boy say to the old man, â€Å"I am going to kill you†. He says, â€Å"there’s something else I would like to talk about for a minute. I think we have already proved that the old man could not have heard the lad say, â€Å"I am gonna kill you†, but supposing†¦Ã¢â‚¬  he was trying to convince them that when you say something, it doesn’t mean that you are going to do exactly that.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   We can see a clear demonstration of pathos in the film where juror number ten says, â€Å"he is just a common ignorant slob, he does not even speak good English.† Juror number elven replies to him, He does not speak English†¦Ã¢â‚¬  this is a clear irony in the arguments presented by juror number ten. Juror number ten also in another instances demonstrates pathos where he is trying to convine the jury that the slum dwellers are in general bad people when he exclaims, â€Å"They get drunk†¦ oh, they’re real big drinkers, all of ’em – you know that – and bang: someone’s lyin’ in the gutter. Oh, nobody’s blaming them for it. That’s the way they are! By nature! You know what I mean? VIOLENT!† through this, we can clearly seethe emotions that this juror had against the slum dwellers.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Logos is extensively employed in the film, but profoundly I noticed it when juror number eleven was convincing the other jurors that the old man could not have moved as swiftly as it was tring to be portrayed because of the formerly suffered stroke. He says, â€Å"â€Å"I’d like to find out if an old man who drags one foot when he walks, because he had a stroke last year, could get from his bedroom to his front door in fifteen seconds.† This was a logical argument of how the old man could not have dragged himself so fast to see the lad run out of his home. He also convinces the jury of how the woman across the street could not be able to see the boy through the train without her spectacles on. He explains, â€Å"It’s logical to assume that she wasn’t wearing them when she was in bed. Tossing and turning, trying to fall asleep.† Then the juror continues by saying, â€Å"I don’t know – I’m guessing! I’m also guessing that she probably didn’t put her glasses on when she turned to look casually out of the window. And she, herself, testified the killing took place just as she looked out. The lights went off a split second later – she couldn’t have had time to put them on then. Here’s another guess: maybe she honestly thought she saw the boy kill his father – I say she only saw a blur.† All this was by the juror number eight’s logical reasoning. It is also clear in the film when he say, â€Å"It is logical to assume†¦Ã¢â‚¬  He explains, â€Å"It’s logical to assume that she wasn’t wearing them when she was in bed. Tossing and turning, trying to fall asleep.† Then the juror continues by saying, â€Å"I don’t know – I’m guessing! I’m also guessing that she probably didn’t put her glasses on when she turned to look casually out of the window. And she, herself, testified the killing took place just as she looked out. The lights went off a split second later – she couldn’t have had time to put them on then. Here’s another guess: maybe she honestly thought she saw the boy kill his father – I say she only saw a blur.† All this was by the juror number eight’s logical reasoning. It is also clear in the film when he say, â€Å"It is logical to assume†¦Ã¢â‚¬  He also convinces the jury of how the woman across the street could not be able to see the boy through the train without her spectacles on. He explains, â€Å"It’s logical to assume that she wasn’t wearing them when she was in bed. Tossing and turning, trying to fall asleep.† Then the juror continues by saying, â€Å"I don’t know – I’m guessing! I’m also guessing that she probably didn’t put her glasses on when she turned to look casually out of the window. And she, herself, testified the killing took place just as she looked out. The lights went off a split second later – she couldn’t have had time to put them on then. Here’s another guess: maybe she honestly thought she saw the boy kill his father – I say she only saw a blur.† All this was by the juror number eight’s logical reasoning. It is also clear in the film when he say, â€Å"It is logical to assume†¦Ã¢â‚¬  References http://www.imdb.com/title/tt0050083/quoteshttp://jiripik.me/2012/06/03/12-angry men teamwork team decision making effect of prejudices/ Source document

Artificial Birth Control

Definition of Artificial Birth Control Artificial birth control can be defined as any product, procedure or practice that uses artificial or unnatural means to prevent pregnancy. Barrier methods such as condoms and diaphragms, hormonal methods such as the pill and IUDs, and surgical sterilization procedures such as a vasectomy or hysterectomy are all considered to be artificial birth control methods. Artificial birth control is also refers to the use of any medication, barrier or device to prevent pregnancy.Many people use it instead of or in addition to natural family planning, which relies on tracking menstrual cycles, body temperature and consistency of mucus discharge to determine when a woman could conceive. The term â€Å"artificial birth control† is most frequently heard in relation to religious teachings on family planning. Many religious groups encourage the use of natural family planning as opposed to artificial birth control, believing that using artificial contrace ption is contrary to God's will. Certainly, though, there are also non-religious people who choose not to use artificial birth control for personal, ethical or medical reasons.Barrier Method The barrier method is one type of artificial birth control and as the name implies, barrier contraceptives use some sort of barrier to prevent sperm from reaching an egg. Available barrier contraceptives are male condoms, female condoms, diaphragms, cervical caps and contraceptive sponges. Spermicide acts as a chemical barrier and therefore also falls into this category. It is also to prevent pregnancy by killing ejaculated sperm. Spermicide is often used in conjunction with barrier birth control. Hormonal Method Any type of hormonal contraceptive is considered to be artificial birth control.Although the birth control pill is probably the most common hormonal contraceptive, it's far from being the only one. Other available hormonal contraceptives are the birth control patch, the vaginal ring, De po-Provera injections, Lunelle injections and the intrauterine device (IUD). Intra-uterine devices (IUDs) are small devices inserted in a woman's uterus. They prevent the fertilization and/or implantation of the egg by changing the mucus around the cervix and the uterine lining. They last for several years. Surgical Sterilization The final type of artificial birth control is surgical sterilization.For men, the sterilization procedure is called a vasectomy. For women, both tubal ligations (also known as having one's tubes tied) and hysterectomies cause sterilization. It's important to understand, though, that a hysterectomy is typically performed for medical reasons, including cancer or endometriosis. For this reason, a hysterectomy is not usually considered artificial birth control. Alternative Methods If you have decided that artificial birth control methods are not right for you but you aren't yet ready to have a child, you may want to consider natural family planning.Natural fami ly planning involves tracking your temperature or cervical mucus changes to determine your fertile days. On those days, you abstain from sex to avoid pregnancy. The rhythm method finding your ovulation date based on your menstrual cycle and withdrawals are also considered by some to be natural family planning methods. History Artificial birth control methods have been used for thousands of years. The ancient Egyptians created vaginal suppositories thought to prevent pregnancy, and many cultures used condoms made of linen or animal intestines.

Organisational behaviour case study Essay

Introduction The main goal for any business has always been to increase profit margins. In the past the companies focused only on the number of productions and other technical issues, whereas other aspects, such as human recourses management, were not valued as of high important. These days, business environment has changed dramatically. It is believed that organisational behaviour is one of the main areas for potential improvement in order to run a sustainable business (Robbins et al 2011, p.8). This case study will examine the internal management strategies of Westpac group (Westpac), one of the four main banks in Australia. It shows how Westpac uses organisational behaviour principles to increase job satisfaction to motivate its employees. It will also explain how the company supports its employees in conflict situations and analyse the leadership styles of the bank’s Chief Executive Officer (CEO), Gail Kelly. Studies have shown that using the appropriate organisational behavioural tech niques can promote a motivated, satisfied and conflict free work force, but how does Westpac motivate its staff and how satisfied are its employees in their job roles? Job satisfaction and motivation Westpac being a large, well established company is well aware of how finding, retaining and motivating its employees can be crucial for a successful business to prosper (Westpac 2006). The company is faced with motivating employees and, in turn, generating high job satisfaction throughout all levels of the organisation (Root 2014). It can also be deduced that if employees feel job satisfaction then this, consecutively, will filter through to create a positive experience for Westpac’s customers as well. However, in order to generate a motivated workforce, Westpac must offer its employees benefits, rewards and recognition, which are a few of the key causes of job satisfaction (Robbins et al 2013, p.59-74). These motivators come in many different forms and are sometimes, specific to an employee’s needs. When motivating a person with a benefit or reward, Westpac must understand that each individual person will value a reward differently (Root 2014). For example, an employee with a young family may value paid parental leave, or a shorter working day, over a promotion or a pay increase. Westpac shows that they understand that not all employees are the same and have  differing needs by ranking first in 2013 in the annual benchmarking survey ‘Work/Life Initiatives’ for their flexible work options, offering 12 weeks paid parental leave, access to child care as well as offering flexible working hours (‘Westpac leads in satisfaction poll’ 2013). However, for another employee, a valued reward may take the shape of opportunity to move up in the company. If an employee is promoted to a role they have been striving to obtain then that promotion is a means of recognising their hard work and determination and makes the employee more motivated in their job and the company, thus generating job satisfaction (Robbins et al 2013, p.59-74), while benefiting the company too. There are many ways that Westpac generates motivation and in turn job satisfaction, however, one of these is through job enrichment (Darling 1997). This is the practice of enhancing an employee’s individual jobs and increasing responsibility which, in turn makes the job more stimulating and rewarding for the employee, by giving them more control over their work and how they perform it, promoting increased job satisfaction (Robbins et al 2013, p. 171-190). By giving employees more responsibility and control of the work they are doing increased job satisfaction, as a lack of control or stimulation is often a cause of stress and boredom, which causes a decrease in motivation. It is hard to dispute that the correct employee motivation creates job satisfaction, and in turn customer satisfaction. In 2013, Westpac surveyed its employees and 70% said they were committed to their job, moreover, in the same year Westpac came out on top of the four main banks for customer satisfaction (Bennet 2014). Westpac places great emphasis on the prevention and resolution of potential conflicts between its employees. It can also be said that by creating a more comfortable workplace for employees this will in turn contribute to the efficiency of the company’s performance as a whole. Conflict management It is difficult to imagine any workplace to be completely conflict free. First of all, workplace brings together people with different values, personality traits and people of different ages. Moreover, when there is increased pressure on employees to meet targets, complete tasks faster often with a lack of resources, tensions can arise and the work environment becomes progressively more stressful for the employees. This means that  co-workers always need to seek an appropriate way to interact with each other at work. However, it is also an issue for managers as they are responsible for comfortable communication and conflict resolution between workers. According to Robbins et al (2012 p.450), there are three main causes or sources of conflict: communication, structural factors (such as size of a group and specialisation) and personal variables (including personality, emotions and values). Examining the conflict management system of Westpac, it is fair to conclude, that the company i s more focused on the prevention of conflicts that may arise from personal variables. As an example, the company pays great attention to the rights of employees to an equal employment opportunity. Indeed, today the recruitment practices of many companies indirectly discriminate potential employees because of their race, gender, age, sexual orientation or ethnic background. One of the main strategies of Westpac is to create a balanced work environment, free of harassment and discrimination. According to Westpac (People policies 2014), the handling claims about the events of discrimination applies to all employees, customers and partners working for the company. Westpac takes all reasonable steps to prevent potential conflicts caused by such events from occurring in the workplace. The company requires all employees to undertake special discrimination/harassment trainings and requires them to be familiarised with the current discrimination and harassment policies and procedures. Two other types of personality-based conflict in the workplace are emotional-based and values-based. The ability to balance emotions and reasons, understand the interests of each other as well as the ability to maintain good communication and stay reliable can help to prevent and manage a conflict (‘Managing Conflict’ 2007, pp. 46-47). In order to maintain a comfortable work environment for the employees Westpac has created the Employee Assistance Program, which provides employees with confidential counselling on a range of issues, such as family bereavements, lack of job satisfaction, outcomes of target oriented management, stress and trauma management. Another foundation, Critical Incident Management Program, helps employees after traumatic events: personal threats in the workplace, the death of work colleagues and threats from different external events. Why is it important for the company to pay so much attention to such type of conflict? As Robbins et al (2012, p.448 ) state, relationship conflicts are  dysfunctional. It means that they have a negative impact on the work efficiency. This point of view was shared by Karim (2009, p.289), who argues that stress on the job causes lower productivity and poor performance in the organisation. As an example, managing traumatic incidents can significantly reduce employee’s absences after the event (‘Prompt trauma management can reduce employee absence’ 2007). The company aims to encourage staff members to report any wrongdoing in order to help managers to adequately manage risk and cultural issues. Examples of wrongdoing can be a breach of Westpac’s Policies and Codes, improper behaviour and safety issues. As a part of conflict management, the company has established the ‘Concern Reporting’ system (Westpac 2013). It includes an online and telephone service, which allows anonymous communication, which connects employees to trained specialists from an independent organisation. However, if the conflict has already occurred, Westpac has a number of processes to highlight issues between employees and their managers with further investigation with senior managers if the issue is not resolved. It is important to realise that the relationships between employees are very susceptible to the leadership style set in the group. Leadership styles Leadership plays an important role to maximise efficiency and to achieve organisational goals. Effective leaders have an ability to motivate and inspire employees and contribute to the great success of the company (Keskes 2014). Gail Kelly emphases the importance of setting a clear direction for an organisation and articulate all employees and other stakeholders (‘Leadership advice from the CEO of Westpac, Gail Kelly’ 2014). This style of leadership has been successful to achieve the company’s goals and visions. This achievement brought her as a charismatic leader and her charisma helps her to all employees commit to the firm and generate higher financial performance (Davidson et all 2009, pp. 386-387). Now she is ranked the 11th most powerful woman in the world and is Australian’s highest paid businesswomen. According to Goleman et all (2002), leaderships are divided by six types, namely visionary, coaching, affiliative, democratic, pacesetting and command ing.Each type of the leadership can be used apart, depending on situations. Companies spend a great deal of money on new  processes and efficiencies to increase one per cent of bottom-line profitability, but thirty per cent of the company’s bottom-line profitability is responsible by leadership style. Therefore, it is very important to use leadership styles to respond to different situations effectively. These days, dramatic changes can be seen across the financial services. Australian banks have competed for the biggest share of the home loans market. However, this competition has shifted to getting customers’ deposits. When the company pursue a new direction, visionary leadership style is the most appropriate. The objective of this style is to move people towards a new set of shared targets with clear explanation. Many companies end up with failure to changes due to slow response or when employees are not sure about the direction of the firm. One of the great successes of Westpac is that Gail Kelly uses this style effectively (‘Leader ship Styles’ 2011). Another style of leadership that is inherent to Gail Kelly is affinitive style. Affinitive style of leadership is also seen to achieve high employee satisfaction (Brook, K 2003). Westpac put the value on the importance of teamwork and the diversity of employees regardless of age, race and ability (People policies 2014). The company helps the employees’ to solve personal problems and encourages them to be more cohesive in order to create a comfortable work environment. This style of leadership is useful to enhance team harmony, increases the morale and the improvement of communication in employees, that is essential in current volatile situation in financial industry. However, affinitive leadership would be dangerous to use by itself since its emphasis’s on group work and it might promote poor performance or no future growth. For this reason, the need to combine different styles of leadership, that the company does successfully, is essential to reach the goals of the bus iness (Robbins et al 2011, p 357). Conclusion Organisational behaviour is more than just the principles of how people can work in the group together. It is a complex study that shows how the right interaction of employees can benefit the business’s effectiveness. The analysis of Westpac Group has revealed that the company endeavours to increase job satisfaction of the employees by rewarding each person correspondingly. Thus, in order, has a beneficial effect on the production  effectiveness, causing positive feelings among customers. The company appreciates the diversity among its employees and successfully manages the conflicts caused by personal problems as well as conflicts in relationships with others. The Westpac’s system of conflict management helps to prevent a potential decline in job performance and creates a comfortable work environment. The case study has also revealed that the company benefitted from the efficient use of different styles of leadership. The ability to quickly respond to the volatility in a finance sector by changing leadership styles helps Gail Kelly to lead the business successfully, enhancing team involvement and overall contribution. References Brooks, K 2003, ‘Primal Leadership: Realising the Power of Emotional Intelligence’, Human Resource Development Quarterly, 14, 2, pp. 235-238, Business Source Complete, EBSCOhost, viewed 6 September 2014. Darling, K & Arn, J 1997, ‘How to effectively reward employees’, Industrial Management, 39, no. 4, Masterfile Premier, EBSCOhost, viewed 8 September 2014. Davidson, P, Simon, A, Woods, P & Griffin, R 2009, Gail Kelly, bank executive – outstanding leader and manager in Management: Core Concepts and Applications, John Wiley & Sons, Milton, Queensland. ‘Dealing with Workplace Conflict’ 2006, Point For Credit Union Research & Advice, p. 19, Business Source Complete, EBSCOhost, viewed 29 August 2014. Goleman, D, Boyatzis, R & McKee, A 2002, Primal leadership: Learning to lead with emotional intelligence, Harvard Business School Press, Boston, USA. Karim, N 2009, ‘Stress in Organsations: Management Strategies’, Dialogue (1819-6462) , 4, 2, pp. 286-300, Academic Search Complete, EBSCOhost, viewed 25 August 2014. Keskes, I 2014, ‘Relationship between leadership styles and dimensions of employee organizational commitment: A critical review and discussion of future directions’, Intangible Capital, 10, 1, pp. 26-51, Business Source Complete, EBSCOhost, viewed 10 September 2014. ‘Leadership Styles 2011’, The Wall Street Journal, pp. 1-3, viewed 9 September 2014, . ‘Leadership advice from the CEO of Westpac, Gail Kelly’ 2014, Australia Business Review, viewed 30 August 2014,

The role of education in a juveniles life Essay

The role of education in a juveniles life - Essay Example The years of schooling are extremely vital in an individual life, since they c an make or break the kind of person he turns out to be. Education passes on virtues like leading a disciplines mode of life, being sensitive to the others' emotions, respecting fellow humans and also leading an honest and worthy life. Today, children are being diverted and exposed to hazardous knowledge from numerous sources. This has resulted in the rise in the number of juvenile delinquency cases. Children are being lead astray due to the high penetration of crime into the society and the influence it has on young impressionable minds. This has paved way to increasing crime rates in the age group of below 18. It is here, that one needs to sit back and contemplate on the ways and means to curb this rising delinquency rate. One of the best ways t o exert a crease on such occurrences, is through education, Education helps refine children and their thinking processes. Since they can be moulded easily and brought into a certain fold, imparting education to juveniles is necessary. By doing so, delinquency rates can experience a dip, while also facilitating the rehabilitation of juveniles who have been led on to the wrong path. This paper attempts to explore the Role played by Education, in the process of rectifying a nd rehabilitating the lives of Juveniles. ANALYSIS ROLE OF SCHOOL EDUCATION Schools play a very important role in providing a perspective to children. For instance, if a child is brought up in an atmosphere where he is put down and looked down upon by his peers, he becomes excessively negative in his perspective. Low self-esteem and the illusion that one is not cared for, creeps in and this often propels the student towards self-destruction. Schools play a three-fold effect on the lives of children. They influence a child in various facets of his growth and comprehension. Firstly, schools establish the Process of Learning, in the lives of student. This learning need not be limited to the learning of varied subjects. It extends beyond. For instance, learning about oneself is the foremost step toward knowledge and wisdom and school education sows the seeds towards the attainment of this wisdom. School education helps a child understand the world, learn to adapt to demands of situations and to acquire not only subject matter, but also soft skills, like working in a team, acquiring leadership qualities, etc. This is the most evident impact that school education has, in the process of moulding and making the life of a child. The second influence that school education creates, on the life of young minds, is that of establishing set behavioural patterns. Following school rules and regulations is the primary step in curbing the influence of external forces of distraction. When a child is given the absolute freedom to do as he pleases, the child often does not know what ahs to

Passage analysis Essay Example | Topics and Well Written Essays - 500 words

Passage analysis - Essay Example She first contemplates that the birthmark may be dangerous to remove because trying to do so may lead to a cureless deformity. The birth mark here is used as a symbol of human imperfection, and this phrase may mean that humans are meant to be imperfect and therefore trying to remove the imperfection will only lead to more imperfection (cureless deformity). It may be necessary to note that the story was written at a time when religion still played a major part of people. In the western world where the author lived, Christianity was the major religion. From a biblical point of view, imperfection was also regarded as a positive thing because it is the only thing that separates mortals from God. By accepting that humans are imperfect, they are then allowed to recognize that God is above them. However, refusing to admit their imperfection amounts to pride that is regarded as blasphemy (incurable deformity) and thus leads to a sin that is not forgivable (incurable deformity). The second part of the phrase is also significant. In this part, she says, â€Å"or it may be the stain that goes as deep as life itself.† In other words, the only way human imperfection can be removed is by death. This has two significant meanings; first that for human beings, perfection can only be achieved through and during death. Again, this concept has its roots in most religions and especially Christianity which advocates for the idea that it is only when people have died and their spirits gone to heaven that they can hope to be perfect. Although this sentence can also be regarded as a sign of what would happen later when they tried to remove the birthmark, that is, the death of Georgina after going through the â€Å"plastic surgery†, it may also mean that she was saying that if they become arrogant enough to want to correct what nature (God) has set, they must be prepared to face death. The next part of the sentence refers to imperfection that is conjoined with

The effects of organisational change and the feedback of the change on Dissertation

The effects of organisational change and the feedback of the change on productivity in large organisations (financial industry) - Dissertation Example This large amount of decentralisation rendered in the organisation helps in generating a skilled work atmosphere in the concern which thereby helps in enhancing the productivity of the labour forces. Large amount of technological innovation rendered in the workplace systems through the installation of computer technology works to a great extent in altering the organisational culture to become more sophisticated and much faster in meeting organisational objectives. However it is argued in this regard that mere incorporation of newer processes and technologies in the organisational sphere does not solve the game unless a proper set of practices are regulated for its steady implementation. (Hakanson, 2-5). In regards to the above discussion focus can be rendered on the effects of organisational change like incorporation of information technology resources on the productivity parameter of financial organisations like insurance industries. It is found that the extensive use of information technology in the insurance industry has helped in the effective processing of financial information which helps in the optimal management of insurance claims made by different people. Coupled with the introduction of information technology the organisational systems of the insurance industries also were made to undergo some basic organisational changes like rendering of large scale decentralisation which helped in enhancing productivity. It was observed that the enhanced use of information technology in the insurance industries helped the insurance companies to develop larger network channels. This enhancement in the channel network of the insurance industries helped in augmenting the growth of marketing activities and also eased then premium collection process. Furthermore the increased use of information technology rendered in the insurance industries also helped in reducing the cost of maintenance of distribution and marketing channels. Reduction in the operational cost helped the insurance industries to make large number of investments in incorporating better technological processes and innovation systems thereby enhancing the productivity of the firms. (Matassa, Neirotti, and Paolucci, 1-6). Research Questions and Objectives Research Questions The paper divulges to answer the following research questions in regards to the issue of rendering changes in the organizational structure, systems and processes. Firstly it endeavours to highlight on the degree of changes that can be rendered in the basic organisational structure. Secondly it focuses on the processes through which such organisational changes so planned can be rightly implemented in the existing organisational system. Thirdly the paper endeavours to highlight on the effect of such changes brought about in the organisational structure in affecting the productivity parameter of the companies. Fourthly the paper in regards to the above discussion focuses on the case of a specific industry belonging t o the financial world. Research Objectives The paper while endeavouring to answer

Learning Essay Example | Topics and Well Written Essays - 1000 words

Learning - Essay Example Learning experiences present themselves to people in everyday activities through the things they engage in. We encounter different situations in the course of our daily chores helping us learn without our realization. Once one reflects on the occurrences in his/her past life, one can be able to analyze the learning experiences in his life, and appreciate those moments. Throughout the academic semester, for example, I have been able to learn numerous things which have enriched my life immensely. Though some occurred subconsciously, others were instigated by the class assignments I undertook. The English class has offered me numerous opportunities to improve my life through the learning experience. The exchange of materials written by myself and others has profoundly enhanced my perspective of sharing. Sharing can be used as a way of analyzing oneself to find the strengths and weaknesses that exist. Finding the weaknesses in oneself can be an extremely difficult task to achieve. Throug h the criticism, and comments of other people on can be able to analyze himself or herself in a very objective manner. Objectivity in analyzing oneself reduces the probability of becoming paranoid. Critical analysis of oneself can make an individual substantially appreciate the positive and negative comments made by others concerning ones personality or activity. Throughout the semester, I have been exchanging my articles with other students so that they can present to me their views on the articles. The criticisms I received from my colleagues have been essential in developing my writing ability. New ideas have come to my attention through the reviews offered by friends concerning my writing. I have also been able to offer my reviews of others’ style of writing. Through reading their articles, I have been able to get their line of thoughts. This has helped develop my own ability to generate ideas presented in articles I normally write. While interviewing one of my friends ca lled Gideon Park, I came across an intriguing issue which he raised. He believed that structures for essays limited the ideas and creativity for a writer. He believed that the writer at high school level should not be limited to the structure of essay, they should be allowed to write about the topic issued without being restricted by the structures. The issues raised by my friend helped open up my mind. I realized that the issues should be addressed comprehensively to achieve improved creativity of writers. The creativity of writers should be utilized by allowing them to write in their own style. This can also create new writing styles in the English comprehension. Development of the English language can be immensely enhanced by the liberalization of writing styles. Through this discussion, I learnt that, at the university level, this restriction to essay structures was minimal (Tomasello, pg 16). Professors showed more liberalization in the marking of English assignments they issue d than teachers in high schools. Writers were allowed to follow a style of their own liking as long as they handled the topic comprehensively. Professors mark the quality of writing and not the structure as it was the case in high schools. I have been able to interact with people from different places in the world and learn their ways of life. I have realized that the American culture does not only comprise of American. The culture can be termed as a global one since there are extremely many people living in America who are not natives in the country. The effects of increased immigration and emigration have caused people to interact and share cultures. I have been able to learn that the outcome of these interactions has been the phenomenon described as globalization (Bhagwati, pg 156). The effects

German Defeat in the First World War Essay Example | Topics and Well Written Essays - 1250 words

German Defeat in the First World War - Essay Example 1999). Things however turned out differently and this was the very first factor that led to Germany's eventual defeat. This article identifies and discusses this and other key factors that led to Germanys defeat in the First World War as well the reasons and impact of the United States entry into the war. Even though the defeat at Marne came very early into the war, its importance as a factor that led to Germanys defeat cannot be undermined. This is because it meant the failure of the Schlieffen's plan and a smash to any hopes of a quick victory and therefore a short war. The German force was not prepared for a lengthy war and by eliminating the possibility of a short war the chances of winning began to decrease. This was general and Helmuth Vou Mottke' biggest mistakes. Initial strategy of the Germans was to take France before Russia could mobilize effectively and then move by railroad and use united and excessive force on Russia. This would have allowed the Germany forces to take their enemies one by one. The Schlieffen plan had not anticipated later developments such as the three-day resistance by Belgium. The fast move by British authority to enter into war and the fierce resistance by the French army. All these factors slowed Germany's progress significantly and the effects of a lengthy war eventually wore them down. The war put a lot of strain on the Germany economy that heavily relied on external trade. Trade activities were strained to an extent that Germany experienced short supply of essential goods. These shortages led to the riots and the German mark devaluated greatly. The labor market was not left unscathed as the armed forces scrambled for all available human resources. All this could not be sustained in the long term. Increasing defeats. As the war progressed the German force continued to lose more and more manpower starting with the battle of Morne through to the battle of Verdun in February 1916. By 1918 the losses were monumental. This greatly affected the momentum of the war and morale of the German soldiers. The allies now outnumbered the earlier flamboyant German army. Starvation at home. As the war progressed Germany became more and more isolated in terms of external trade. This resulted in shortages of foodstuff especially wheat flour for bread. This problem became acute as the German mark devalued so much that the ordinary people could hardly afford to feed themselves. This put a lot of strain on the people and they began to be very discontent with the war. This discontent reached to the peak in 1918 and the government could no longer ignore the voices but was at loss as to the decision to take, whether to heed to the pressure from civilians mainly women or to continue holding on to the benefits of war and the status quo. Mutiny in the navy. Initially the Germany navy was largely underutilized. They used cruisers to launch a tax on the allied civilian ships. Later on in 1916 a battle called the battle of Jutland (battle skagerrak in German) turned into a full-scale naval war where German navy was pinned down by the superior British naval fleet. This left the Germany navy inactive

The Morality of Death Penalty Research Paper Example | Topics and Well Written Essays - 1250 words

The Morality of Death Penalty - Research Paper Example Why death penalty is moralProponents of death penalty argue that aspiring criminals are likely to refrain from murder if the system makes it undoubtedly clear, through constant executions, that the same fate will befall them if they continued their criminal behavior of murder (Moore, 2014). The fact that murder is planned justifies death penalty. However, owing to the fact that there are other equally pertinent triggers of murder, capital punishment may arguably reduce cases of murder but only among those who are reasonable in the run-up to the commission of the crime. Regardless, while capital punishment prevents cases of murder among a majority of criminals, especially those who fear for their lives, the remaining cases of murders are arguably attributed to other stimuli such as substance influence, extreme anger, betrayal and or vengeance. Hinman (2012) noted that with capital punishment being made real for murderers, many criminals will likely participate in lesser crimes as a wa y of self-preservation. As such, capital punishment serves as the ultimate cautionary against all felonies including theft. The argument is especially credible because a criminal who is fully aware that the criminal justice system will hand him or her death penalty will seek more favorable penalties by refraining from murder. It is rational, therefore, to argue that the average criminal may refrain from robbery even if they did not have the intention of murdering the property owner or possessor.

The Process of Essay Writing Example | Topics and Well Written Essays - 1250 words

The Process of Writing - Essay Example Initially, in order to decide the central idea, the writer needs to think what the purpose of writing the essay is (Carter, 2006). A further step is to identify the audience/readers whom the writing is intended to address. Once these two matters are determined, a thesis sentence can be made without any uncertainty. The thesis statement must be potent enough for exploration. See one thesis statement; ‘today the balance between work and play/recreation is not found in a justifiable ratio in the lives of professionals’. This assertion clearly indicates what the writer has determined to describe in the coming paragraphs. In other words, the following part of the essay is solely dedicated to establishing this opinion. Obviously, the writer needs to bring supporting evidence and reasons to strengthen his view because it can have an inevitably refuting opinion. However, the introduction is exclusively meant for clearly stating the writers view before entering a deeper level of thinking. In fact, the initial step of writing an essay is to create a draft or a master plan. The purpose of the draft is to organize the total content and structure of the essay since the thesis statement to the conclusion (Tarafder, 2009). It takes in various supporting ideas and examples that have to be presented in the following paragraphs. The writer can make a collection of appropriate phrases that would modify the chosen topic. For instance, consider some keywords that can be used for the above-mentioned topic; hectic schedule, stress, and strain, amusement, pleasure, exhausted, revitalize, fatigue, turmoil, physical requirement, enhances immunity etc.

Historical Research Method Paper Example | Topics and Well Written Essays - 1500 words

Historical Method - Research Paper Example The historical research method applies to all study fields because it covers their origins, development, theories, crisis, and personalities (Golder, 2011). Both qualitative and quantitative variables can be utilized in the collection of historical data. The historical research method comprises the guidelines and techniques by which researchers use primary, secondary, and other sources to research and document history. There is an increasing need for a historical perspective in business and business management. It is anticipated that a â€Å"historic turn† might aid the study of business less deterministic and more humanistic, ethical, and managerially relevant (Clarke, 2009). The methodology applied There is no specific way of conducting historical research, though the following steps must be followed Identification of research topic and formulating the research question This is the first step in any academic research. Researchers obtain their topic concepts distinct sources such as the accomplishments of a person, current issues in education, the relationship between events, and an educational policy or laws (Detzner & Adler, 2010). Data gathering or Literature review This step involves spotting, locating, and collecting data on the research topic. The information sources are contained in documents such as records, newspapers, relics, photographs, and interviews (oral history) with people who have experienced or have knowledge of the research subject. Evaluation and assessment of materials Each data source must be evaluated and assessed for accuracy and authenticity because it can negatively be affected by aspects such as economic conditions, prejudice, and political climate. In addition, it is important to pass sources in either external criticism; the process of determining the trustworthiness, authenticity, or validity, or internal criticism; the process of determining the accuracy or reliability of the information collected. Firsthand information b y event witnesses, for example, are taken as viable or accurate and reliable. Data synthesis and report writing Synthesis are the selecting, structuring, and analyzing the materials gathered into central concepts and topical themes. They joined to form an important and meaningful report for the business. A literature review of where and how historical research method is used in the academic "business" literature This will give a description of the relevant literature in business. Historical research method can be used in market research to enable organizations to stay fine-tuned in business. It can help organizations to penetrate the wants and needs of customers and the techniques of how to meet these desires more effectively and efficiently. The documentation of earlier events may indicate ideas of marketing products, which may be incorporated in the current market. Such ideas make access to customers easy. It is important to analyze the potential competitors that have been in plac e since old times and position an organization properly to remain competitive in the markets (Dona, 2010).  Ã‚  

Queen Nefertari Essay Example for Free

Queen Nefertari Essay Queen Nefertari was the wife of Ramses II- the longest ruling pharaoh who reigned in the 19th Dynasty (1295-1255 B. C. ) which was from the 13th to 14th century and he continued to rule on on for seventy years. She married Ramses at the age of thirteen. Nefertari was also one of his many and favorite wives. She produced as many as ten children for Ramses among them two sons named Amonhirwonmef, Prehirwonmef, and two daughters named Merytamon and Mertatum. Her birth parents remain a mystery but it is determined that she is of royal heritage. Nefertari had a brother by the name of Amenmose who was the mayor of Thebes during her rule as queen. She was of high importance and because most portraits or pictures painted by ancient Egyptians are with Ramses II, this may mean she might’ve had a major political influence on Egypt. Queen Nefertari was not the only queen present during the rule of Ramses II, he had a household filled with many queens. His children were estimated at one hundred or more. Nefertari’s disappearance still is considered as a mystery although her tomb has been found and remains a precious treasure to Egypt. It is located in The Valley of the Queens. Ramses referred to Queen Nefertari as the â€Å"most beautiful one† which is one of her many names she is known by. Nefertari Mery-en-Mut name meant â€Å"most beautiful beloved of the goddess Mut. † Her full range of titles were â€Å"Great of praise†, â€Å"Sweet of love†, â€Å"Great royal wife†, â€Å"Lady of charm†, â€Å"Great royal wife, his beloved†, â€Å"Lady of the two lands†, â€Å"Lady of all lands†, â€Å"Wife of strong bull†, â€Å"God’s wife†, â€Å"Lady of upper and lower Egypt. Ramses also referred to his wife as â€Å"The one for whom the sun shines. † Nefertari married Ramses at the tender age of thirteen. Although very young she held the responsibility of being queen very well, going even as far as accompanying Ramses on one or two of his battles. It is said that Nefertari is of royal heritage, but her birth parents remain a mystery. Some Egyptologists think that she was probably the daughter of King Seti I, and thus sister or half sister of Ramses II himself. Other Egyptologists, however, think that her designation as â€Å"Hereditary Princess† might be in some way connected with her being representative of Thebais. The tomb of Queen Nefertari was discovered in 1904 and forbidden to take pictures of. More than 50 tombs mention her name. Nefertari out lived her husband by a number of years which her mummy indicates sh died around 70 years of age. She passed away sometime during Ramses 25 reigned year. After her death Isetnofret became his new principal wife. Queen Nefertari became royal at the age of thirteen and since then she has always been known for that and her beauty.

Marks and Spencers Business Strategy and Model

Marks and Spencers Business Strategy and Model Introduction Through a strategic planning an organization defines its strategy, or direction, and decisions making on allocating its resources to practice this strategy such as its capital and people. There are various business analysis techniques that are used in strategic planning such as SWOT, PEST, STEER and EPISTEL. The strategic planning, which indicates the future course of an organization, is the formal consideration involves three key questions; these questions mainly refer to what an organization does, who it deals to and how it excel. Another integral question can be phrased as how to beat competition (Bradford Duncan, 2000). The development of this business strategy is of great importance for organization as the whole structure of organization depends on it. An authentic business strategy development needs an appropriate analysis of the organization and its environment. This analysis must be executed at an internal and external level in order to identify the strengths and weaknesses o f internal environment (organization) as well as threats, opportunities of the external environment. Different factors are assessed in this regard including the economy markets, competition, supplier markets, labor markets, regulatory environment and Technology. Marketing plans and strategies are the tools that are used as helpful in understanding the goals of the business and to develop the activities to achieve them. Strategic Models and tools are employed by marketing participants to analyze marketing decisions. The 3Cs, the corporation, the customer and the competitors, can be employed when beginning a strategic analysis to get a broad understanding of the strategic environment. Different organizations often use it to convey strategic positioning of their market mix. In order to form a market plan to practice a defined strategy, 4Ps, the product, the price, the place and the promotion, can be used. Marketing theories provides the solution for achieving the marketing goals throug h procedure. The basic theory of marketing revolves around Target Audience, Proposition and Implementation. Organizations sum up their objective and goals into mission and vision statement. They are used to formulate objectives and goals. Every organization follows particular organizational ethics, which meant to show how ethically internal or external stimuli are responded by them. Organizational ethics also expresses the values of an organization to its employees and other entities irrespective of governmental and regulatory laws. Organizational Ethics is interdependent with Organizational Culture. Organizational Culture deals with the beliefs and personal and cultural values of an organization, Psychology, attitudes and experiences. This culture is defined as a collection of norms and values shared by group of the people in the organization and the way they interact with each other and with the stakeholders outside organization (Hill and Jones, 2001). A core competency is definit e factor that is seen as being central to the way it by a business, or its works and employees. It carries out three key criteria, it provides consumer benefits, it is not easy for competitors to imitate and it can be leveraged many products and markets. Competitive advantage takes place when an organization acquires and develops an attribute and combination of attributes that allows it to outperform its competitors. A timetable for the implementation of a strategy shows the timing for the each steps of the plan that is pursued to implement the strategies accordingly. The effectiveness, efficiency and economy have to be evaluated so that the success of the timetable can be estimated throughout the implementation of planning and strategy. This paper examines and assesses the different business models, development of strategic planning, its implementation and evaluation of the effectiveness and efficiency of implementation of the timetable of strategic planning of an organization. The chosen organization is Marks Spencer (MS). Marks Spencer is chosen because it is an important and major British retailer, with over 895 stores in more than 40 territories worldwide, over 600 domestic and 295 international stores (MS International Stores MS website, February 2009). It is also the biggest clothing retailer in the United Kingdom, as well as being an up market food retailer, and the 43rd largest retailer in the world as of 2008. (Wal-Mart remains largest global retailer, according to Deloitte survey). Its domestic stores also sell both food and clothing; it has started the store expansion into other ranges including furniture, home ware and technology. In 1998 it was the first and only retailer to make a pre-tax profit of over  £1 billion (BUSINESS | Marks Spencer profits top expectations. BBC News, 1998). The business assessments of such organization of such a big range and with glorious history will definitely be a remarkable addition in the study of business management and business strategic planning. In general terms provide examples (4to 6) and briefly explain them of theories and principles that underlie strategic planning? Every organization comes into being with a strategy, which is called an organizational strategy and aims to provide a guideline to guiding member of the organization. Since the future survival of an organization depends on its strategy, therefore, every organization is commenced with their own strategy. This strategy involves business strategy mainly focusing on development and progress of the organization including internal and external factors as well. An organization needs to analyze the strengths, weaknesses, threats and opportunities that the organization could face while developing strategy, political, economic, social, and technological environment other socio-cultural, ecological, and regulatory factors and environment, informatics, and legal matter are also as important to be analyzed as above factors. For this purpose, therefore, organizations summarize these strategies into their mission, vision and values, which illustrate their business strategy. Provide in outline form, using a diagram a framework which would enable your choice organization to develop its strategy in general terms? The preparatory phase of a business strategic plan relies on planning. At the first, business plan includes Analysis of the Current Situation and Marketing Plan Strategy and Objectives. Marks Spencer requires having analysis of the current situation including past year. This analysis includes analysis of Business Trends, Market Analysis, Competitive Analysis, Market Segmentation, Marketing-mix, SWOT analysis, Positioning analyzing perceptions and Sources of information. Marketing plan Strategy and objectives for next year should also be analyzed including Marketing strategy, Desired market segmentation, Desired marketing-mix, TOWS-based objectives as a result of the SWOT, Position perceptual gaps and Yearly sales forecast. Describe and critically evaluate a small range (3 to 5) of models tools and techniques that could be used to develop marketing for your chosen organization? There are many Marketing strategic models and tools employed to analyze marketing decisions. In order to find a broad understanding of the strategic environment the 3Cs can be used by Marks Spencer. This 3Cs model points out that focus should be on three key factors for success. Three main players must be considered when planning a strategy for business: Corporation, Customer and Competitors. These 3Cs can sustain a competitive advantage in a strategic triangle. From a corporation point of view, strategies are needed to maximize the strengths of a corporation relative to the competition in the area of function that are critical to achieve the success. The corporation does not have to exceed in every function in order to win. If it can achieve decisive edge in one key function, it will ultimately be able to progress its other functions which are now average. In case of swiftly rising wage costs, it is an important decision for company to contract out a major share of its assembly ope rations. If the competitors are not able to shift production so swiftly to vendors and subcontractors, the outcomes difference in cost structure and in the companys ability to cope with demand fluctuations can have integral strategic implications. The cost-effectiveness can be improved by adopting three ways. At first, reduction in the basic cost, exercise greater selectivity such as products offered, orders accepted and functions performed and share certain important functions with other business of corporation and other organization. Since clients and customers are the base of strategy therefore the basic goal is to be of customers interest rather than of the shareholders. This segmentation appears from a trade-off study of marketing costs versus market coverage. There always appears to be a point of reducing returns in the cost versus coverage relationship. The task of the organization is to optimize its range of market coverage, geographically and channel wise. Competitors are l ikely to be scrutinizing the market in similar ways in fierce competition. The effectiveness of a given first strategic segmentation will tend to decline over an extended period of time. It is useful to pick a small group of customers in such situations and reexamine what it is that they really want. A market segment change takes place where the market forces are changing the distribution of the user-mix over time by affecting demography, distribution channels, and customer size, etc. This kind of change is meant to be the allocation of corporate resources to be shifted and the ultimate level of resources committed in the business to be changed. The strategy based on competitor can be built by looking at possible sources of diversities in functions including purchasing, engineering, design, sales and servicing. The power of image and capitalizing on profit and cost structure differences are the ways to achieve the differentiation. I mage can be the merely source of positive differen tiation when performance of product and form of the distribution are difficult to differentiate. In capitalizing on profit- and cost structure differences, firstly, the difference in source of profit may be oppressed, from new products sales etc. Secondly, difference in the ratio of unchangeable costs and changeable costs may also be oppressed strategically. A company with lower unchangeable cost ratio can lower prices in a lazy market and hence gain market share. Another strategic tool that can be useful for Mark Spencer is Porters 5 Forces Model. Porters 5 Forces Model is structural analysis of the market. It rather focuses view of analyzing the strengths and weaknesses of a Market Segment through analyzing the different threats prevail in the market. It is a framework for the business strategy development and industry analysis. It draws upon industrial organization economics to develop five forces that determine the competitive intensity and in the result attractiveness of a market. Porters 5 Forces Model Structure Threat from potential new entrants Profitable markets that submit high returns attract the new firms. Its consequence is many new entrants, which ultimately decrease profitability for all firms in the industry. The profit rate will constantly fall unless the new entrants are not blocked. This is also known as perfect competition. New entrants can be blocked by the existence of barriers in the form of copyright etc. Attractive segment is the one in which barriers for entrance is high while barriers for exit are low. Thus only few new firm ca enter and only non-performing firm can exit easily. Economies of product difference also make an opportunity for small firms to enhance their businesses thus large firms who have their product out in the market in high price, products of low price can affect them. Marks Spencer has been going through the same situation. Brand equity, which refers to the effects of marketing or consequences that accumulate to a product with its brand name compared with those that would increase if the same product did not have the brand name (Leuthesser, Kohli and Harich, 1995). The threat of substitute products or services The existence of products outside of the sphere of the common product boundaries boost the inclination of customers to switch to substitute including relative price performance of substitute, buyer switching costs, perceived level of product differentiation, number of substitute products available in the market, ease of substitution. Information-based products are more flat to substitution, as online product can easily replace material product. There are many reason cause customers to switch to substitute of the product such as substandard product, and reduction in quality of the product. Increase in the features of the product develops the competitive market. Marks Spencer by increasing the features of its products can make the customers stick with their product. The Bargaining power of customers or buyers The customers bargaining power is also defined as the market of outputs such as the efficiency of the customers to put the firm under pressure; it also affects the sensitivity of customers to price changes. Customers concentration to firm concentration ratio, degree of dependency upon existing channels of distribution, bargaining leverage, specifically in industries with high fixed costs, customers volume, customers switching costs relative to firm switching costs, information availability for customers, ability to backward integrate, availability of existing substitute products, customers price sensitivity and differential advantage and uniqueness of industry products are the actors that increases the bargaining power of customers. Large number of supermarkets will provide better opportunity for the potential customers to reach thus it will decrease the bargaining power of the customers. The Bargaining power of suppliers The suppliers bargaining power is also defined as the market of inputs. Suppliers of materials, components, labor and services such as expertise to the firm are source of power over the firm, when there are a few substitutes. Suppliers may possibly refuse to work with the firm or charge excessively high prices for unique resources. Despite the fact that supplier switching costs is relative to firm switching costs, and degree of differentiation of inputs, impact of inputs on cost or differentiation, presence of substitute inputs, supplier concentration to firm concentration ratio, employee solidarity like labor unions and supplier competition and ability to forward vertically integrate and cut out the buyer and Competition among the existing suppliers mainly reinforce the factor. Number of suppliers across Britain will rather diminish this factor for Marks Spencer. The competitive rivalry within an industry For most organizations, the major determinant of the competitiveness of the industry is the intensity of competitive rivalry. Sustainable competitive advantage by innovation, competition between online and offline companies; click-and-mortar -v- slags on a bridge, Level of advertising expense, Powerful competitive strategy and the visibility of proprietary items on the Web all these factor define the competitive rivalry within an industry (Rainer and Turban, 2009). The situation of competitive rivalry is hhigh because there are majorly three rivals of Marks Spencer that provide it a competitive advantage and change its strategic planning. State a variety 7 to 10 of general and marketing strategic options which have been used or are available to the organization of your choice and evaluate the advantages and disadvantages of four of these Product Branded product helps in capturing market as it creates an identity of the firm with that brand. Marks Spencer has been selling out branded product but there is no single of theirs, because owning the brand can exceed the sell of that product. The advantage of owning a product as a brand is that it allows the customers to identify the organization with a particular name. While mostly brand products are supposed to be accessible for everyone as a result of its price. Price Price is another factor that is integral for Marks Spencer. Determination of price that depends on the market situation very much affects the market situation for the firm. An affordable Price of the product can be more successful for the firm. Affordable price offer of the Marks Spencer will allow to everyone to access them easily thus it will generate demand of the products if it could not maintain the supply and demand of the products it will have to suffer in the market. Place The place of selling also makes a difference in the marketing strategy of a firm. Since e-commerce has been so much in practice Marks Spencer can start e-commerce through which it can sell out its products online. Besides this, variety of distribution outlets can also be an option for Marks Spencer as it is a good promotion tool of the product. Placing the products in every distributions outlet may lead the firm to the low market level due to its order of supply. Promotion Promotion of the products must be designed in the way Across the Line. Across the Line promotion of the product provide the opportunity to access the customers at any length. Promotion of the products Across the Line will cost the firm highly as promotion across the line requires in order to meet the promotion target. People Work force or staff must be well trained and professional because a well trained work force increase the productivity of an organization. Marks Spencer is the 43rd largest retailer if it hires professional and trained work force it will definitely hit its economy. Process The standard of the services offered must be of good and must be integrated with customer support. Physical Evidence Physical evidence of a firm especially like Marks Spencer does matter. The overall environment of the firm can provide a pleasant impression on others and results in good sell. Who are stakeholders in the organization of your choice and state the three major ones of these. What affect have or could the major stakeholders have on the strategy that the organization has or could introduce. What considerations should be taken into account to ensure that the three major stakeholders can contribute to the development of the organization strategy through some form of participation? There are number of group of stakeholders of Marks Spencer: employees, customers, shareholders, suppliers, local communities, pressure groups and local and national government. All these above directly or indirectly influence the Marks Spencer in its strategy making. Employees, who are direct stakeholders of the organization, want secure jobs, well and good pay and fair treatment with all employees. Customers, also a direct stakeholder of the organization, want high quality, good service, and good choice of products. Shareholders look for growth and profit. These direct stakeholders can affect the strategies of the organization. If employees are not satisfied or if feel that they are not enough benefits from the offered strategy they can strongly resist it by so many act of barriers such as resignation or boycott from service. Organization understands that in order to keep the customers stick with product it is important to provide them quality products and services in affordable r ate. The customers who want quality product in affordable price with good services would also reject the strategy if found it not in their favor by rejecting the product or switching to another substitute. Shareholders, who are back bone in the economy of the Marks Spencer, possess the shares of the company; organization will want them to have profit so that the stay with them in the business. Thus there will not be any strategy which in any way annoys the shareholders. The contribution of employees, customers and shareholders is equally important for organizations interest. This contribution by them can part in the development of the organizations strategy through expressing their expectation from the organization. These expectations are not just to be of their favor but in the favor of the organization as well because their benefits and profits are interlinked with the success of the organization. In a laymans language define the term vision, mission statement, objective and value and go to provide professional definitions of these giving the source of these. Every organization comes into existence with a definite purpose which is called objective of the organization. This objective varies from organization to organization such as profitable organization and non-profitable organization. The organization expresses its objective through vision, mission statement. Vision: Vision is the intended or desired future statement of an organization or enterprise in terms of the fundamental objective and strategic direction. Vision refers to a long term view, describing how the organization would like the world in which it operates to be. A vision statement provides the organization with an inspiration that is the basis for all the organizations planning. It explains what an organization wants to do. Mission: Mission is the fundamental purpose of an organization or an enterprise, concise describing the reason of existence and path to achieve its Vision. It also draws a future picture of the organization. Values: Values can be defined as the beliefs of an organization shared among the stakeholders of an organization. Values are the means of driving the organizations culture, ethics and priorities. The vision statement is a realistic, credible, and attractive future for an organization (http://www.au.af.mil/au/awc/awcgate/ndu/strat-ldr-dm/pt4ch18.html). Mission statement broadly describes the presence of an organization present capabilities, customer focus, activities, and business makeup (Glossary, Strategic Management: Concepts and Cases by Fred David). Provide the vision and mission statements and strategy of your chosen organization and explain how the effectiveness if these can be measured. Marks Spencer has defined its Vision, Mission statement and Values as follows: The Vision Statement The standard against which all others are measured. The Mission Statement Making aspirational quality accessible to all. The Values Quality, value, service, innovation and trust. Marks and Spencer has followed a value price strategy from its origin. Since Marks Spencer has focused on middle class customers, it has continued with the value pricing strategy. Although its most of suppliers have been Britain, which has higher textile manufacturing costs than other developing nations, Marks Spencer was able to maintain its value by developing strong economic bonds with its suppliers. Through its economies of scale in buying, MS has been able to require manufacturers to adhere to strict quality standards and to bargain lower prices for its customers (De Nardi-Cole, 1998). The standard against which all others are measured, as a vision statement thoroughly conveys the objective of the organization, as the organization has set up the standard as an objective of the organization to achieve. It is promoting inspirational standard of the organization in term of products, service, and quality and price. This vision has greatly affected the organization output as a consequence of achieving its objective through this vision. The mission statement of Mark Spencer revolves around its marketing strategy telling about the price of the products that are affordable enough to be accessed by everyone. Values of the organization describe the standard quality and value of products and services following innovation and trust of the customers. Define the term organizational g12 cultural and ethical values and explain the culture and ethical values of the organization of your choice. Organizational culture is an idea which illustrates personal attitudes, experiences, psychology, beliefs and values and cultural values of an organization. It is defined as the specific set of values and norms shared by people and groups in an organization. The organizational culture as well as ethical values is also known as beliefs and ideas about the kinds of goals of the organization and ideas about the appropriate kinds and standards of behavior members of the organization use to achieve these goals. From organizational ethical values develop organizational norms, guidelines, and expectations that prescribe appropriate kinds of behavior by employees in certain situations and control the behavior of organizational members towards one another (Hill, and Jones, 2001). Organizational Ethics refers the way an organization ethically responds to an internal or external stimulus. Organizational ethics and the organizational culture are interdependent. Although, it is similar to both org anizational culture and business ethics on the micro and macro levels, organizational ethics is neither Organizational culture, nor is it alone business ethics which includes corporate governance and corporate ethics. Organizational ethics express the values of the organization to its employees and to other entities irrespective of governmental and regulatory laws. The organizational culture of Marks Spencer is characterized as a reflection of taken for granted fashion the attitude that is shared by the all members of the organization. The basic assumptions and beliefs operate unconsciously among the members and also exist at the organizational level. The assumptions and taken for granted fashion have taken its roots from the basis of the success of organization. Marks Spencer strictly follow code of ethics, a detail document of the ethical codes, in order to get on with its internal matter. The document contains the responsibility of all belong to Marks Spencer and Behavior for customers, colleagues, shareholders and environment have been explained. Besides, there are policies about workplace and Business (MarksSpencer, Code of Ethics, 2010). Explain the term core competencies and critical success factor and state whether these are necessary to the success of the organization of your choice. Has the organization of your choice amended its strategy in response to changes in the current business and economic climate? A core competency is a particular factor that an organization looks as being integral to the way it, or its works, and employees. It performs three key criteria: provides consumer benefits, not easy for competitors to imitate and can be widely leveraged to many products and markets. A core competency can take many forms, such as technical or subject matter know-how, a dependable process and close associations with customers and suppliers. It also includes product development and culture, such as employee dedication. The core competencies are specific strengths relative to other organizations in the industry which supply the fundamental basis for the provision of added value. Core competencies are the organizations collective learning, and involve the way to coordinate different production skills and incorporate multiple flows of technologies. It is an involvement, a communication, and a strong commitment to working across organizational boundaries. Core Competencies of Marks Spencer The core competencies are vital for the existence of Marks Spencer; it is in its sourcing methods, gave it the power to deliver high value, reliable, consistent quality, investors and customers has trusted it, its quality of management was ranked very high, consequently feeling of what good for Marks Spencer was good for the Nation and epitomized the most honest face of commerce. Since the revolutionary change in the business world, Marks Spencer had to suffer a lot. After the crisis of 1999, Marks Spencer has remarkably amended its strategies in terms of products, customers, price and marketing strategy. As a result of e-commerce revolution Marks Spencer amended its strategy and started e-commerce which ultimately changed its marketing strategy. A large number of the same product in the market caused the Marks Spencer to adopt a differentiation way such as own brand products and Premium brand appearance. Since there are so many products out there in the market that is decreasing the sell of Marks Spencer, due to the threat of the substitute product Marks Spencer has reviewed its prices of the product in order to create competitive advantage. Explain how your organization has responded to change in its environment and consider whether this response has effective The change in the product price from Marks Spencer creates a competitive advantage fro it and it is much effective for the organization. The enhancement in the place of its firm can also be beneficial in the way that it is in the access of as many people as targeted. All these response to the environment from Marks Spencer could provide it some space to restore its position in the market. List what you would consider to be the major functional area in generally and discuss the three major functional areas of organization of choice and why this is so. Every business have work within certain functional areas, among them there are few general major functions performed in all businesses including finance and accounts, production and operations, administration and IT support, human resource, marketing and sales, customer services, and research and development. The major functional areas of Marks Spencer are sales and marketing, human resource and administration and IT support. They are the major functional areas of the organization because Marks Spencer is a retailer of goods, its business growth very much depends on the sales and marketing, human resource (the people and the staff serve the organization can make difference in the growth of the organization) and administration and IT support make the business process smooth and successful. Since the competition is so tough in the market, Marks Spencer must improve their major functional areas. How have the three major functional areas in organization been developed to provide it with a competitive advantage? Efficient and good sales and marketing strategy can play an important role to develop a competitive advantage for the organization. Decrease in the price by change in the marketing strategy increases the competitive advantage for the organization. Human resource is such a function that works as a back bone for an organization, skilled and trained human resource of the Marks Spencer can provide a competitive advantage through inputting the best to serve the organization. Administration and IT support has come out as one of the vital function of the organization since organization has initiated e-commerce, it can efficiently perform as support to e-commerce to give competitive advantage to the organization. Discuss how a timetable for the implementation of a strategy could be developed around key milestones. The implementation of a strategy roadmap needs a time table that defines milestones in weekly, one month, three month, and six month intervals. Implementation milestones should be established and communicated to all key business partners, the board of directors, stakeholders and investors, customers, and employees, from day one. The best timetable and milestones focus on at least the following dimensions: customers, competitors, finance, communications, and culture, intellectual property

Waterfall Model Vs Prototyping Model

Waterfall Model Vs Prototyping Model Software products developed in todays era are mostly customer oriented. It is either drives the market or it driver by market. Customer Satisfaction was the main aim in the 1980s. Customer Delight is todays logo. Market needs more customers oriented and less emphasizes on the technology. Though the technology factor is always the prime factor behind the deliverables, the product should always satisfy the customer needs. The product development should start focusing on the customer requirements in case of both the retail based products and products developed based on pre-defined specifications. The software products like other engineering products have various types of development or manufacturing strategies to obtain the final output. The most famous software development strategies are as follows: Waterfall Model Evolutionary Model or Prototyping Model Incremental Model Spiral Model The most used models are Waterfall models used for generally small scale projects and single release based software products, whereas the Prototyping Model is used for developing large scale products generally developed in multiple parts rather than single release also called version of release. The software developments strategy I prefer is Prototyping Model. The reason for selecting the Prototyping Model encourages progressive strategic development with course of time. With prototyping model, I am also using non-agile approach and USDP methodology as active part of the development process. The usage of the prototyping non-agile approach and USDP methodology is justified below to be the best choice for my Project. WATERFALL MODEL vs. PROTOTYPING MODEL Waterfall Model is a flow based model which consist of following phases:- 1. System/Information Engineering and Modeling 2. Software Requirements Analysis 3. Systems Analysis and Design 4. Code Generation 5. Testing 6. Maintenance A Waterfall method of software development has to pass through every phase once, and not meant to go back to previous phase again. Once the requirements request made freeze, changes cant be done during any phase. That is why, it is used rarely now a days. Due to this If there is any change in requirements, and then it becomes difficult as well as costly affair. Apart from this each phase takes a lot of time to produce solution for its consecutive next phase as it is irreversible process the solution should be well optimized and satisfactory. If one phase result goes wrong means subsequent phases get effected. Prototyping Model is a technique that uses the technique of replication of few aspects or feature of expected product and it is then developed upon it to obtain the full software. It can be called designing of software prototypes or temporary versions of software program being developed for full edition deliverables. The main theme behind the prototyping is to allow users to evaluate developers proposal for the design of expected product based on real time analysis by user rather than interpreting by the developers themselves. So it is also referred as an efficient way of controlling the prototype that act as a key factor in the commercial relationship between clients and respective solution provider. The client and the contractor can compare if the software made matches the software specification, according to which the software program is built. In Prototype strategy of development as we create a number of Prototypes of the product, before the release of final one. We release number of Prototypes with some differences between them just as versions, and take client opinion, and modify the final Product, as per client suggestions. Prototype is developed by keeping currently known requirements in the mind. Development of prototype undergoes design, coding, testing like phases which give client an actual feel of the system. Prototype is a model which looks exactly like Software development life cycle (SDLC). AGILE MODELvs NON-AGILE MODEL Agile software development is mainly based on iterative development in which solutions are generated from the collaboration between the phases and functional teams of development. The agile software development approach has taken the software developing industry by storm. Agile software development has been en vogue in this decade. It started with the popularity of Extreme Programming (XP) and Kent Becks series of books on the topic. Somewhere it creates a misleading impression that agile is not formal and hence maintenance cost is reduced or controlled by spending more on up-front design. Of course, traditional (non-agile) methods shine in other areas. Agile methods are counter indicated, for example, where there are no system experts, so that only exhaustive study can possibly reveal whats truly needed. Most agile methods are, of course, informal, and so will not work unaltered in a problem area where formality is one of the requirements; but enough agile methods have been formally documented that for any formal project where exhaustive study is NOT a requirement, there should be precedent for using a (formal) agile method. Non-Agile software development provides a traditional simple way to develop software. It reduces the whole cost as well as time consumed in the development. It is less affected from the type of resources. Management information system (MIS) A management information system (MIS) is a process that provides the information which are essential to run an organization professionally. MIS are totally different from regular information systems in that they are used to analyze other information systems applied in operational activities in the organization. Academically, the term is commonly used to refer to the group of information management methods tied to the automation or support of human decision making. MIS are computer-based system that provides managers with the tools for organizing, evaluating and efficiently running their departments. In order to provide past, present and prediction information, an MIS can include software that helps in decision making, data resources such as databases, the hardware resources of a system, decision support systems, people management and project management applications, and any computerized processes that enable the department to run efficiently. MIS are designed for ease of any type of business or organization. Now almost every kind of organization has its own MIS. It is a suite of software applications that together make it possible for people or businesses to store, modify, and extract information from a database. There are many MIS places in your everyday life like in banks, hospitals, hotels; colleges and universities have their own management system. MIS are helpful for organizations and institutes. Universities have their own managements systems. There are many departments in a university like examination, admission, registration, administration, hostel, finance. All these are required a proper and complete management, so for this reason MIS are designed to manage these departments. Every department has its own MIS which is specifically designed to handle its operation like data retrieval, storage and modification. Whenever the internet came every organization and institute is try to provide the better facilities through making their MIS online to satisfy their client. Todays every company and organization is moving on internet and building database in such a way that provided the better facilities and interaction to their clients as compare to past. Library information system (LIS) LIS are designed to record and maintain the information related books and activities of library. LIS plays unavoidable role in a university library because it provides the information about all types of books in a better organized manner. LIS keeps the track of all the books in a university. It contains records of each and every book and the members who borrowed the book. In other aspects LIS also serves as an accounts manager for library. It tracks and calculates possible fines, takes care for member securities and when required provide monetary calculation related to library to the university accounts office which manages university financial resources. The LIS is always ready to share data with the university central accounting system [1]. Traditionally manual file based systems serve as LIS in universities. Registers and note books are used to maintain records for available and borrowed books. A university having multiple departments normally has requirement to maintain a separate register for each department and sometimes for each session a department may demand to have a separate register. This builds a large register set which is very difficult to maintain and is highly error prone. In such scenarios to issue book needs much effort whereas at the same time to calculate and report monetary issues, and perform other managerial tasks may sometimes take days or even weeks. The library user pool is mainly the students and the university staff. Library cards are issued to each of them. When Students or staff members borrow books from library, the librarian needs to search for the relevant register and enter the information of borrower and the borrowed book on relevant page. At the same time he needs to assure that the member should be clear from library issues, the book can be borrowed and it is also his responsibility to provide the member with his time to possess the book. Sometimes members are not known to timings or forget to return the book in time even when they want to return it. In manual management of LIS it is not possible to regulate to process of warnings for library members when their returning dates are near to come. On the very other side where student are staff also feel very difficult to integrate with such system because the most irritating part of this system for them is the time took on any process, either to borrow book or to search book or most irritating when they need their clearance from the library and it take a day to just get a single signature. The only solution to these drawbacks of manual LIS lies in automation of the library information system by computerizing it and integrating with other management systems of a university. By automation of LIS it means to develop a fully computerized system that serves to enable the complete library operations through computers. Automations have some traditional advantages over manual systems like no paper work required and easy to backup, higher consistency of data and it is possible to schedule those tasks which are somewhat impossible in manual systems. Similarly, in context of LIS automation results in ease of library administration, control and tracking processes. The convenience of both librarians and members who use library is increased due to higher decrease of time. It becomes a matter of minutes to perform managerial tasks and estimating monetary matters and many other issues which are never resolved in manual systems. It all becomes wonderful when automation also occurs in making the system online, because through this the system becomes available for 24 hours 7 days a week. It means the student has no need to go through so many book racks to find a book and does not need to go to library to reserve a book. He just needs to go there and get his reserved book. He must not be worried to remember the returning date because he knows that he will be sent an alert indicating the return date of the book he has borrowed. So all this becomes more and more convenient with the increased automation in the process of LIS. LIS Automation for university means to develop a fully computerized system that enables the complete library functions through computers. The system provides the basic set of features to add/update/delete member, add/update/ delete books, search for books, and manage check-in / checkout processes. Automated LIS is designed to meet the needs of libraries both large and small, not only to meet the traditional requirements of a resource centre, but also able to keep track on borrowed books in university. This system is very helpful for university staff, student members and librarians because this system is also interact with the bar code reader and magnetic card reader. When the student and staff members are registered in university they are issued library cards from library. Through this card they can borrow books from the library. When they enter in library their cards are identified through the magnetic card reader and barcode reader is helpful for them in searching the books. The automation of LIS lessens human efforts in university. The maintenance of the records is made efficient, as all the records are stored in the database, through which data can be update, delete and retrieved easily. It also reduced the chance of frauds and errors because all things are computerized. Existing solution EXISTING SYSTEM ARCHITECTURE The existing LIS in university is completely manual and file based. It contains the records of all books and members of the university so this builds a large register set which is very difficult to maintain. In this situation to issue book, return book, fine management, catalog management and member registration verification need much effort whereas at the same time to perform other managerial tasks may sometimes take days or even weeks. C:Documents and SettingsATIFADesktopuntitled.JPG Figure 1: Manual Library System In this system, it is also very difficult to control the process of warnings for library members (student and staff) when their returning dates are near to come. Student and staff members are also faced the problem of book search and borrow. And when they need their clearance from the library, it also takes a day to just get a single signature. In existing manual system all the library members (librarian, staff and students) are faced a lot of difficulties when they are going to issue book, return book, fine management, book catalog management and member registration verification. Issue Book To issue a book in an existing system is a big matter because when student and staff members borrow books from library, the librarian needs to search for the relevant register and enter the information of borrower and the borrowed book on relevant page. At the same time the book can be borrowed when librarian is assured that the member should be clear from library issues. Return Book To return a book process is also very irritating and time consuming as well as the issue book process. Sometimes members are not known to timings or forget to return the book in time even when they want to return it. In this system it is not possible to regulate the process of warnings for library members when their returning dates are near to come because this system is completely manual. Fine Management Because the existing LIS in university is completely manual so the fine management is also a tuff and time consuming task. It is very complicated to tracks and calculates possible fines, takes care for member securities and when required provide monetary calculation related to library to the university accounts office which manages university financial resources. Book Catalog Management University central library contains the records of all books related to its every department and its LIS is manual so the book catalog management is not easy. When members returned the borrowed books then there is no proper management to see is the book is placed at right location or not. To add, delete and search the required book is time consuming process because librarian needs to arrange the proper registers for this. Member Registration Files and registers are used in university for member registration, so that all the student and staff members records are saved on them. When the members information are added, deleted and updated the entries in associated registers are also updated which required a large amount of time. Student and staff members registration information is also required to LIS to issue the library cards of each of them. Library staff adds all these information in registers to keep the track of members of LIS so this is also required enough time. The complete functions of existing system are shown in figure. It represents the overall functionality of library in university. Proposed System Architecture Scope of Proposed System Library System is a library information and knowledge management system. This application is used to support a librarian in managing a book library in university. The system is designed to provide the basic set of to add, delete or update members, add, delete or update books, and search for books processes. The main focus of this system is to reduce human efforts. The maintenance of the records is made efficient, as all the records are stored in the database, through which data can be retrieved easily. Some of the other specific objectives of the Library System are as following: Minimum amount of work should be required. Special hardware such as bar code reader and magnetic card reader should be used with this system for security and efficiency. Permanent storage of data should be done easily by using the database instead of the registers. It provides the interface for librarians to interact with the backend library database. It provides the interface to add, delete or update new student and staff member in the database. It also provides the interface to add, delete or update book information in the book database. GUI to search for a book based on user inputs. It provides the interface to check out of books which are issued by student and staff member. It also checks in the books which are returned by student and staff member. Calculate and manage the record for fine. Provide a facility to automatically send reminders to university members when required. Product Perspective The Library System is developed for the library to help the staff members, students and Librarians to search and borrow books. The system provides information related to books to the members of the library. The Librarian can keep the tracks of books updated all the time so that the student and the staff members get the up to date information all the time. This system is developed to interact with its users like librarian students and staff members of the university. The system has to interact with other systems like: Library System, Member Registration System, Catalog Management System, Accounting System, Email System, Fine and Reminder Bot System, Purchase Management System, and Online Client System of university. Software Requirment specifications Introduction The library system provides the information about the books available in the Library. It provides different type of services for its users, such as reserve book, renew book, check items, and check fines and view hold requests in the account. The following requirements specifications and required functions of the Library System are given below: Library members The Library has university staff and students as its members. All members must be registered with the library and issued with Username and Password for accessing their account in Library System. Book issue and return When a library member login via his account he can issue books. The system restricts the borrow limits as this a staff member can borrow up to 4 books up to 4 weeks and a student can borrow up to 2 books for up to 2 weeks. When a book is borrowed or returned by the library member, the information should be captured in the system and the account of the member should be updated. Only book items can be issued in library, currently journals and magazines should only be read in the library. Fine calculation and send late book reminders The system is able to calculate fines and send reminders to members automatically. When a return date is overdue, information about overdue items, overdue days and accumulated fines is sent to the user via email. Adding and deleting books Librarian is responsible to maintain the information about catalogues and library members. He can add, update and delete books in database. Querying to find books The system provides search functions to library members they can search a book through online catalogue. All book items in library are searched either by ISBN No or Author. Report generation Library system generates reports for the system administration automatically. User characteristics The main users of the system are student and staff members, librarian of the university who maintain the system. It is assumed that the members and librarian have the basic knowledge of internet and computers. This system ensures that the system administrator have enough knowledge of the internals of the system such as he is able to correct the small problems like disk crashes and power failure. The proper GUI, users manual, online help and the guide to install and maintain the system must be provided with the system to educate the users. System Constraints All the users information must be stored in a database that is accessible by the library system. The library system is connected to the university server and that is available 24 hours. The library system is accessible for the users who have internet connection with their computers in university. The Member Registration System, Catalog Management System, Accounting System, Email System, Fine and Reminder Bot System, Purchase Management System, and Online Client System are connected to the Library System and the database used by these systems must be compatible with the interface of the System. The users login into Library System through their username and password which they are assigned. System Assumptions and Dependencies Enough knowledge of computers should be required. To access the system online in university internet connection should be required. Library system can access the university student database. Microsoft SQL Management studio 2005 to store the database. To developed the product by using ASP.Net and C #.Net. Requirements For the Online Table Booking system following features will be provided to the customers related to table reservation. Students/Staff Requirements Search Books Search Issue Book by Student/Staff ID Search Reserve Book by Student/Staff ID Get Fine by Student/Staff Get Total Fine for Student/Staff Analysis Models Design Models The Physical design of the system is developed from logical design, which is completely based on logical design [9]. It is completely based upon the relationship among the data rather than the storage structures. The systematic organization of data which is used in automated system makes a database different form of record keeping [10]. While designing the database for the system, theses facts such as data integration, data sharing, no redundancy and data consistency have been taken care. Physical design consists of Table Design and Specifications. Database Physical Schema Tools and Technologies Tools and technologies refer to the text which describes the used and required technical specifications of the designed system. The system is a kind of information system which is targeted to be an n-tier application without losing desktop application style. The requirement to be n-tier and also to have a desktop application demands for a technology combination where following areas can be integrated to build up the system. Centralized data source Interoperability Ease of use Integrity Availability Integrating with the existing system Rapid development All these areas have their own constraints, some of which make it difficult to introduce them in a single system. While our technology study our team was working to find a solution that can help us in such a situation. In earlier stages we had an idea to provide a client server application where the data source will be centralized server and clients will call that for data services. This idea could have worked if the available time was not very short, so we left this option. Later we found a better solution to design a web application that provides the required services and we started working upon that but soon our team found a complete solution that had solved our problems. Creating a web application has some constraints which are number 2 and 3 in the above list. These constraints were removed by the new solution where we shifted to service oriented architecture and used a protocol based approach to provide data to our client application; this architecture is named as SOAP Service Oriented Architecture Protocol. Deciding finally on our system architecture we decided to use the same database management system, which is used by the university website. This decision was to support to integration of the new product with the old system and for the same reason we had used the web technology used by the website. One of the targets of the system design was to lower the cost for the deployment of the developed system, because it will only add up with the existing system and no changed will be required. On the other side no need to buy or manage or maintain any new server. It will just require simple system with required software packages installed and the system will start providing its services. Normally there will be no need to configure the client side application. The coming text will describe the software technologies which were used to design the software with their justification to use them. Server Side: Server side was build with following technologies: ASP.NET The reason to use this web technology is already described above. The website for University of Sargodha is designed using ASP.NET and is currently active and working. So to support integration with the existing web application our team decided that we must use the same technology there are using. It is very famous Microsoft technology and is used to build any kind of web solutions from simple personal websites to n-tire enterprise level web application. In comparison with other similar technologies like PHP and Java Server Pages it focuses on development of quality products rapidly. MSSQL Server 2005 MSSQL server is a database management system which is a product of Microsoft. It is very famous with medium scaled data driven business solutions. It supports client server architecture and at the same time it also provides parallel user access to the databases. Such kind of DBMS also sounds good for web technologies. In normal practice MYSQL another DBMS is used more frequent on web due to the compatibility of MYSQL with LINUX / UNIX based operating systems. MSSQL is only compatible with Windows based operating systems. Similar is the case with ASP.NET, from the introduction of MSSQL 2005 and ASP.NET both are known to be the best for each other for web technologies. The university website is also using the same combination and that is why we also are using the same technology. Web Services Web Services are a technology which is derived to provide a central source not only to provide data but also to receive data. There are many pros when we talk about this technology. Its expandability is inherited from web. Similar to a website a web service can also have unlimited number of clients, only constrained by the hosting server of the web service. This was the biggest reason to use web services in the designed solution. It does not cause change in the existing architecture of the system, but just add to the existing system. This kind of integration ability was very useful for the designed system. Web service use a protocol named SOAP which uses xml to transfer data to/from the clients of the web service. The global nature of xml enables another option in web services, that they do not restrict their clients to be the one kind of system. Any system, which can generate the kind of xml schema required for a web service and can receive and interpret the returned xml document from the web service, can call it. Another reason that made us to use the web services was the ease to call them, we called them from our desktop application where they worked just like normal routine calls, and it made it easier to proceed with the same system. Crystal Reports This technology refers to generating reports from vast data to support business decision; in our system we used crystal reports to generate several reports which are help full in providing the results regarding the library information to higher management. The reason to use this technology was to make it easier to generate reports. We concluded the ease with crystal reports from there automatic database interpretation and retrieving objects from the database schema to design reports. Reports designed in crystal reports are also not very specific to IT; their design can be modified by any designer so university is not constrained to us for required change after the deployment. Client Side: .NET The name Dot Net refers to a Microsoft technology framework which is intended to design managed and secure applications. The reason we used this framework was the ease and speed of development which is supported by .NET. The application, build on .NET assemblies needs .NET to be installed on the system where the application has to run. Our client application requires pre installation of .NET on the hosting system to run on it. The application was built using .NET 2.0 so at least .NET 2.0 or any newer version can support the application. Visual C# It is a programming language with is supported by .NET development environments. The reason to choose this language was to focus on the functionality of the system rather than bug fixing. Communication Method The server side of the system has to be deployed on a web server with the existing website. So considering this the system uses Ethernet as the communication medium to send and receive data from web services. To call/discover the web services the system uses HTTP protocol to send and receive requests to web services. Browser Technology While developing the web based interface, we have tried to make it well formed on most famous browsers which are IE6, Firefox 3.0 and Chrome 1.0. In all of these browsers it has almost similar and well formed look and feel. Another browser is targeted theoretically, which is safari. But this browser is not tested. Regarding to studied problems most of the layout is static which has a complete compatibility in all browsers. No layout uses absolute or relative positioning. System Evaluation introduction The library information management system is designed and developed using the client server architecture and is implemented