Case Study Marketing Mix Marketing Essay

Case Study Marketing Mix Marketing Essay It has already become a commonplace to say that marketing is now constantly evolving and changing; marketing approaches are increasingly applied in commercial companies and nonprofit organizations all over the world. In this regard, many elements of the marketing theory have become universally accepted classical marketing tools: segmentation and positioning, the concept of product life cycle, Ansoff matrix, BCG and GE matrix, SWOT-analysis, etc. The same world popular marketing tool became the concept of Marketing Mix that is generally known as the Four Ps. Thus, it is necessary to describe main elements of the marketing mix in this project. Also it is necessary to show how each of the four elements of the marketing mix affects the development of the organizations marketing strategy and tactics. The organization of my choice is Sony Corporation. Marketing Mix Definition The term marketing mix became often used after a famous Neil H. Borden published his article titled The Concept of the Marketing Mix in 1964. It was not the first mentioning of this term, because Borden began using this term in the late 1940s when James Culliton had described the marketing manager as a special kind of mixer of ingredients. Interpretation of those ingredients in marketing mix by Borden included not only product, price, place and promotion, but also planning, branding, personal selling, servicing, distribution channels, advertising, analysis etc. Thus, in this part of this project it is necessary to define the concept of the marketing mix. According to Wilson and Gilligan (2004), it becomes obvious that nowadays Marketing Mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perception favorably towards its product or services so that consumer and organizational objectives are attained, i.e. Marketing mix is a model of crafting and implementing marketing strategy. In other words, marketing mix is a set of marketing tools through which the company seeks a way to influence the demand for goods or services; also it is a set of actions (strategies) that form the demand for certain goods at a specified price at a certain place with the use of certain promotion. Marketing Mix in Details As it was above mentioned Marketing mix consists of four main elements: Product; Price; Place (distribution); Promotion. Describing marketing mix with more details it is necessary to say that the above numerated marketing tools have been isolated from many others primarily because their use has a direct impact on demand and could encourage consumers to make purchases. Conducting of market research, analysis of strengths and weaknesses of the firm, segmentation and other marketing tools, of course, also help marketers in their quest to increase demand for products and services of certain companies, but have only an indirect effect: for example, the demand will not increase just because the firm had marketing research or segmentation of consumers. The result of a successful marketing research can be used to change one or more elements of the marketing mix and is the only way to influence consumer demand. (We should note that the aim to increase demand is not always the true aim, because the elements of marketing mix can be combined and used with the aim to reduce demand that is called demarketing, accord ing to F. Kotler definition.) Another useful property of the elements included in the marketing mix, is their control the marketer can control every element to the desired impact on demand, choose the most promising combination of elements. In addition, the order of the elements of the marketing mix clearly shows the sequence of the main marketing functions implementation. Product as an Element of marketing mix Product offered by a company in the market implies the presence of a set of specific properties in its nature, both material defining the physical features of product (color, packaging, warranty, size, taste, etc.) and intangible the elements of emotional evaluation (degree of commitment to consumers, easy handling, prestige, quality, style, etc.). First of all, it is necessary to determine what the company promotes on the market: consumer goods or industrial goods, product or service. From the standpoint of marketing mix, during the sale of industrial products is more important factual information about a product, since the decision on their purchase depends on professionals opinion. In turn, when referring to buyers of consumer products marketers usually used more emotional appeal. Price as an Element of Marketing Mix In most cases price represents a monetary expression of value of the products and should be installed as the compromise between the seller and buyer. Marketing mix should reflect the price from the buyers position. Companies use price marketing mix strategies for the purpose of to stay competitive and create a positive consumer attitude to the product. In addition, for the purpose of remaining competitive marketing mix strategy, the company can sell the product, comparable to the basic properties of a similar nature at a lower price. If the seller uses the value of the products to fight with competitors, he must show the buyer the price ratio of its product in comparison with others. Place as an Element of Marketing Mix Distribution channels are people and organizations that help move products from the producer to the end consumer. Marketing mix distribution is based on the following scheme: wholesalers buy goods from a manufacturer or another wholesaler and sell it using retail or wholesale trade. They tend to use promotion as an element of marketing mix (personal selling, for example) and take measures to stimulate sales. But at this stage they may also use other marketing mix strategies, such as the sale of mail order, advertising in specialized publications, issue directories, participating in trade fairs. Promotion as an element of Marketing Mix According to Lancaster and Reynolds (2005), we see that in the context of the marketing mix, promotion represents the various aspects of marketing communication, that is, the communication information about the product with the goal of generating a positive customer response. In addition Lancaster and Reynolds (2005) stated that marketing communication decisions include: promotion strategy (push, pull, etc.), advertising, personal selling and sales force, sales promotion, public relations and publicity, and marketing communications budget). Sony Corporation in Brief Sony Corporation is an active follower of marketing mix and we are going to discuss the implementation of the marketing mix four elements by giving it as example. Thus, modern Sony Corporation is a giant organism. It is large in size, complex in structure, operates in nearly all countries of the world and managed by an international team of managers. It becomes obvious that Sony Corporation is not only a multinational conglomerate corporation, but it is also considered to be one of the worlds largest media conglomerate. In its rapid development, Sony Corporation has passed through three major stages: the small producer, specialized company and the big monopoly. The key points of Sony Corporation development are the choice of major goals and setting ambitious scientific and engineering problems. Marketing Mix and Sony Corporation Analyzing product as the first component of the marketing mix by giving Sony Corporation as example we see that Sony products are oriented on different people and companies that allow to make the circle of potential consumers as wide as possible. Customers always look for novelties having good brand and excellent quality, so a variety of products ranging from different electronic devices to entertainment area (such as games, for example) allows Sony Corporation to be not only competitive, but also successful company. In Sony Corporation pricing, decisions are always made in consultation with marketing management and relating Sonys prices to the quality of its products, all customers are sure that they will pay normal price for excellent product. Thinking about the distribution we should mention that Sony Corporation sells its products in various channels. Three branches of distribution such as exclusive, selective and intensive network give the opportunity to satisfy the need of every consumer, who is interested in Sonys products. Promotion is a key element of success of any company and Sony Corporation has a huge promotional budget that covers not only advertising, but also personal selling, sales promotion, direct marketing and publicity. In this case promotion of products is a marketing pressure applied in a certain limited period of time to stimulate trial purchases, increasing demand from customers or improve the quality of the products. Thus, using all components of marketing mix Sony Corporation operates successfully. Despite the fact that Sony Corporation is not a young company, it can not be considered ossified. The style of the companys management still distinguishes by newness and freshness of the young company and it remains popular through a series of measures to control the implementation of all marketing mix components. Conclusion Thus, after considering the transformation of the marketing mix it can be concluded that the marketing mix is a set of parameters of the marketing activities of the organization, when it tries to meet the needs of target markets in the best way. To sum up, it is possible to say that there were discussed all necessary components of marketing mix and its implementation by giving Sony Corporation as example.

Comparing Pride in A Good Man is Hard to Find, Good Country People and

Pride in A Good Man is Hard to Find, Good Country People and Revelation    Pride is a very relevant issue in almost everyone's lives. Only when a person is forced to face his pride can he begin to overcome it. Through the similar themes of her short stories, Flannery O'Connor attempts to make her characters realize their pride and overcome it. In "A Good Man is Hard to Find," the grandmother is a typical Southern lady. This constant effort to present herself a Southern lady is where her pride is grounded. She criticizes the mother's traveling outfit, but she herself is wearing a prim and proper-and probably uncomfortable-outfit so that "anyone seeing her dead on the highway would know at once that she was a lady" (O'Connor, "A Good Man" 382). She recalls exactly how to find a certain plantation she used to visit, and the children convince their father to turn the car around. However, the grandmother realizes that the plantation is in another state but is too prideful to admit so. This pride follows her to the point of grace when The Misfit forces her to see reality. According to Ellen Douglas, the "evil in human hearts, and the possibility of grace, the gift of love, are made terrifyingly and magnificently real" when the grandmother, at gunpoint, admits that The Misfit really is, in her standards, a good man at heart (381). He is better able to express his beliefs about religion, but she has no firm foundation. When he says, "She would [have] been a good woman, if there had been somebody there to shoot her every minute of her life," he is revealing the fact that her pride, instead of her faith, has carried her through life (O'Connor, "A Good Man" 392). She has merely acted out the life of a typical Southern lady of he... ...e. Grace allows this change to happen, but one must be willing to face hardships and difficulties because the road to redemption is narrow and rocky. Works Cited Douglas, Ellen. "O'Connor's 'A Good Man is Hard to Find.'" Contemporary Literature Criticism. Eds. Carolyn Riley and Phyllis Carmel Mendelson. Detroit, MI: Gale, 1976. Vol. 6. 381. Edwards, Jr., Bruce L. "O'Connor's 'Good Country People.'" Masterplots II-Short Story Series.   Ed. Frank N. Magill. Pasedena, CA: Salem P, 1986. Vol. 2. 901-902. O'Connor, Flannery. "Good Country People." Meyer 392-406. --------. "A Good Man is Hard to Find." Meyer 381-392. --------. "Revelation" Meyer 407-420. Meyer, Michael, ed. The Bedford Introduction to Literature: Reading, Thinking, Writing. 5th ed. Boston: Bedford/St. Martin's, 1999. --------. "O'Connor on Theme and Symbol" Meyer 423-424. Comparing Pride in A Good Man is Hard to Find, Good Country People and Pride in A Good Man is Hard to Find, Good Country People and Revelation    Pride is a very relevant issue in almost everyone's lives. Only when a person is forced to face his pride can he begin to overcome it. Through the similar themes of her short stories, Flannery O'Connor attempts to make her characters realize their pride and overcome it. In "A Good Man is Hard to Find," the grandmother is a typical Southern lady. This constant effort to present herself a Southern lady is where her pride is grounded. She criticizes the mother's traveling outfit, but she herself is wearing a prim and proper-and probably uncomfortable-outfit so that "anyone seeing her dead on the highway would know at once that she was a lady" (O'Connor, "A Good Man" 382). She recalls exactly how to find a certain plantation she used to visit, and the children convince their father to turn the car around. However, the grandmother realizes that the plantation is in another state but is too prideful to admit so. This pride follows her to the point of grace when The Misfit forces her to see reality. According to Ellen Douglas, the "evil in human hearts, and the possibility of grace, the gift of love, are made terrifyingly and magnificently real" when the grandmother, at gunpoint, admits that The Misfit really is, in her standards, a good man at heart (381). He is better able to express his beliefs about religion, but she has no firm foundation. When he says, "She would [have] been a good woman, if there had been somebody there to shoot her every minute of her life," he is revealing the fact that her pride, instead of her faith, has carried her through life (O'Connor, "A Good Man" 392). She has merely acted out the life of a typical Southern lady of he... ...e. Grace allows this change to happen, but one must be willing to face hardships and difficulties because the road to redemption is narrow and rocky. Works Cited Douglas, Ellen. "O'Connor's 'A Good Man is Hard to Find.'" Contemporary Literature Criticism. Eds. Carolyn Riley and Phyllis Carmel Mendelson. Detroit, MI: Gale, 1976. Vol. 6. 381. Edwards, Jr., Bruce L. "O'Connor's 'Good Country People.'" Masterplots II-Short Story Series.   Ed. Frank N. Magill. Pasedena, CA: Salem P, 1986. Vol. 2. 901-902. O'Connor, Flannery. "Good Country People." Meyer 392-406. --------. "A Good Man is Hard to Find." Meyer 381-392. --------. "Revelation" Meyer 407-420. Meyer, Michael, ed. The Bedford Introduction to Literature: Reading, Thinking, Writing. 5th ed. Boston: Bedford/St. Martin's, 1999. --------. "O'Connor on Theme and Symbol" Meyer 423-424.

Gender and Coming of Age in Shakespeare’s As You Like It Essay

Gender and Coming of Age in Shakespeare’s As You Like It Shakespeare introduces the protagonists of his comedy, As You Like It, as youths mourning the absence of their fathers: Orlando remarks on the consequences of his father’s death and Rosalind first appears despairing over her father’s exile. He closes the play with the marriage of these youths. The absence of their respective fathers centrally figures into their courtship and preparation for marriage. Even more noticeable is the absence of all mothers—not a single mother or older wife appears in the play. The young women, Rosalind and Celia, enter adulthood, seemingly without any female role models. Such responses impact the development of the young protagonists, causing the two friends, Rosalind and Celia, to be remarkably independent of gender conventions and the constraints of older generations. The absence of elder influences allows Rosalind and Celia to shape their adult lives, particularly as they forge their own unique approaches towards marriage and realiz ations of the institution. In the absence of natural fathers, different characters volunteer as surrogate fathers for Orlando, but not for Rosalind. Without soliciting it, Orlando receives help and guidance from Duke Senior and Adam. For example, the ravenous Orlando interrupts Duke Senior’s banquet and orders them to stop eating, demanding food for Adam and himself. Duke Senior asks him why he so rudely demands food and then advises Orlando that â€Å"gentleness shall force / More than your force move us to gentleness† (2.7.101-102).* Warmly inviting the embarrassed Orlando to his table, the Duke offers him his friendship as he takes Orlando aside to speak privately. Orlando receives such unsolicited help from ... ...ns emotional maturity. Orlando finally achieves social adulthood and Rosalind achieves personal maturity. While the Shakespearean era certainly structured gender roles quite differently from our own, many women today find themselves, like Rosalind and Celia, in a forest of men without female role models. Though decrying the lack of female role models has become trendy, it is important to remember that the leadership of the older generation comes with its own constraints. As each generation forges its own identity, perhaps it is the very absence of such role models and the freedom to wear a man’s hat or a beggar’s cloak that allow the most independent expressions of adulthood to emerge. Work Cited *Shakespeare, As You Like It, in The Complete Works of Shakespeare, ed. David Bevington, 4th ed. (New York: Longman, Addison-Wesley Educational Publishers, 1997).

Civilization vs. Wilderness in Wuthering Heights Essay -- Emily Bronte

Civilization vs. Wilderness in Wuthering Heights Wuthering Heights is a story full of symbols, themes and motifs among which we can also encounter the opposition between civilization and wilderness. The setting used throughout the novel Wuthering Heights helps to set the mood to describe the characters. We find two households separated by the cold, muddy, and desolate moors, one by the name of Wuthering Heights, and the other by the name of Thrushcross Grange. Each house stands alone and the atmosphere creates a mood of isolation. In the novel, Wuthering Heights and Thrushcross Grange are the two places where virtually all of the action takes place. However, Wuthering Heights and Thrushcross Grange, differ greatly from each other in appearance and atmosphere. These differences reflect the universal conflict between the storm and calm that Emily Bronte develops as the theme in the novel. This paper analyzes the way the above introduced opposition is representative for the two estates in the story: Wuthering Heights and Thrushcross Grange as well as for their owners: Heathcliff and the Lintons. From the very beginning, the writer identifies Wuthering Heights with Heathcliff, although the estate had previously belonged to Mr. Earnshaw, the man who gave to Heathcliff a family, the latter being an orphan. â€Å",Wuthering Heights is the name of Mr. Heathcliff's dwelling, "wuthering" being a significant provincial adjective, descriptive of the atmospheric tumult to which its station is exposed in stormy weather.†, As Emily Bronte bluntly puts it, the estate’,s name can be related to a changeable character, the use of the noun â€Å",tumult†, expressing more than it might seem at first sight. It gives the impression of a dynamic charact... ...side the beautiful room, and the two wild children outside, both boy and girl of similar ages makes the glass of the window take on the role of a kind of mirror. However, the "mirror" shows the complete opposite rather than the true images of those who look into it. The mirror can be associated to a gateway to civilization for Catherine, who sees in it a salvation from the misery she was living in, an option to achieve social advancement. In conclusion, the author manages to give the reader a clear outline of the binary opposition between civilization and wilderness, carefully describing her characters and moreover relating them to a specific location with which they will identify. In addition, the author uses a multitude of visual images along with symbolic features, such as the mirror or the ghost in order to create a more reliable human and static description.

My Favorite Sights Essay

As it known to us all that different countries possess different cultures, which presents both from the country’s sceneries and its people’s custom, such as the diversity between ancient Rome and ancient China, and every country is proud of them. China, a country that is famous for its large amount of gorgeous sights attracts millions of tourists each year. And Beijing has always becomes the first choice for foreigners owing to its historical and scenical aspects. One of the most will-known architectures in Beijing is the Forbidden City. It lies in the central axis of the whole city, also known as the biggest wooden structure in the world has witnessed the five thousand years history of our country. â€Å"It was built in 1420, and had been the palace for the royal family for over five hundred years, until the emperor Fuyi was banished. The Palace Museum, the focal point of the Forbidden City, was built in 1925, and then becomes country-owned after the establishment of China, and in 1988, it was approved as one of the world heritages. † (Baidu Online Encyclopedia). It is the biggest ancient-art museum in China, and the majority of the antiques are from Qing Dynasty. One of the most famous exhibitions is called â€Å"Qingming Riversides†, it is remembered as a top-notch painting from Song Dynasty which mainly describes the bustling and livelihood in that particular period. And it is the exquisite technique that depicts human, livestock, constructions, and trading in a piece of more than five meters long paper that makes the painting prominent. Moreover, the museum also collects beautiful China and bronze, which presents power and privilege in ancient China. Right behind the Forbidden City is the Jing Shan Park. The garden used to be the place where the royal family spends their leisure time, however after the fade of the family it became a public park. What’s more, Jing Shan Mountain inside the park is the tallest point of the whole Beijing City, which tourists can overlook the special scenery of the Forbidden City and the quadrangle houses near the park. The most attractive sight spot outside the city is the Great Wall. As an old saying goes, â€Å" He who has never been to The Great Wall is not a true man†, people have been inspired over a whole life to go to The Great Wall because of the spectacular scenery and the mysterious history. The Great wall was designed for defending the nomadic people from the north at 3rd century BC, after the first unify of the country. It took one-twentieth of the whole population to build at that time. However, the part we referred today is the wall rebuilt in the Ming Dynasty, which is nearly nine thousand meters long. Scientist haven’t figure out how can those people carry so many bricks without any machinery tools up to the mountains at that time. When I was a little girl, my father took me to the Great Wall, and I was absolutely astonished by the majestic view from the beacon tower, the continuous mountain, the vast blue sky above, and the most important—the dragon-shaped wall, and once you climbed up to the top beacon tower, you would never be able to resist yourself taking pictures of the splendid landscapes. Beijing—a city combined with history, beauty, and modernity in such a harmony, has always been my favorite sight. And how can you miss such an amazing city if you are a travel enthusiast!

Marriage and Americans

Alicia Evans March 10, 2013 Review on Argo Mrs. Bornac MWF When the movie Argo began to play I thought to myself this movie may not have my interest. The Iran’s were very aggressive toward the Americans because they felt as if we were trying to harm them. I did not understand the language they were speaking. However, the film should have made the CC pop up at the bottom of the screen so we could at least read their conversations.When the Americans began to burn all of the files they had I started to question were they really trying to help the Iran’s or not. The Iran’s started to get serious by shutting the power off in the buildings so the Americans could not talk to anyone. I began to get curious about what would happen next. There were Americans still held hostage sixty-nine days later. Six Americans snuck out the back door because going through any other door would not have been a success. I wondered where they would go.They went to a safe place with a marrie d couple. I was happy the couple wanted to help them back to their freedom state. When the Iran’s noticed they were missing six Americans I knew they would try their best to find them. I felt as if they Guy Tony were a strong man to try and save those six Americans. He could have been home with his wife and little boy instead he wanted to help. Tony missed his son’s call and when he was able to call back no one was home. That was heart touching because he loves his family.Tony sent his son a happy birthday card and that was great. He watched television with his son also when they were on the phone some nights. Tony’s wife and son missed him a lot. The streets of Iran were dangerous. I could not visit that place because they obviously do not like Americans at all. Once I seen the bodies hanging from the cranium machinery my heart dropped. Those people do not deserve to die the way they did. Also the large Army trucks the Iranians drove around in was terrifying to me.They had these harsh facial expressions as they would stare at you into your eyes. When Tony introduced himself as Kevin Hartkins to the six Americans they were not excited at all. I would have been cautious because they were taking a chance with their lives. Each of the Americans was very afraid and I could tell by their facial expressions. They did not know if they would be alive nor die because Tony was a random guy saying he is going to rescue them. When the CIA did not want to help Tony I felt it was wrong because those were innocent people.I think Tony played his part well to defend the six Americans. Even when they would not help him he kept striving to set those people free. I was so anxious when they made it to the airport. The Iranians were staring at their passports for a long time which made me sit at the end of my chair as I continued to watch. I thought they were not going to be able to leave the airport because the Iran police said the Argo movie had to be verifie d. Luckily they made it through and I was happy.It was a relief for me when the pilot made the announcement, â€Å"Clear of Iran. † Overall Argo was a great movie and each of the Americans was set free. It was well put together by the director and cast members. Argo was an enjoyable yet thrilling movie. There were a couple times I was on the edge. I was eager to see what would happen next. Also I was frightened that the Americans were not going to make it back to the United States but they did. I would recommend watching this movie to see what our people go through.

Stanley in a Streetcar Named Desire

Laura Robertson Ms. Albertson English IV Honors 17 January 2012 A Streetcar Named Desire: Stanley Kowalski In the play A Streetcar Named Desire by Tennessee Williams, an insensitive and cruel character named Stanley Kowalski is depicted. His juxtaposition to Stella Kowalski, his mild mannered and sensitive wife, accentuates his character flaws making them even more prominent and dramatic throughout the play. Through Stanley’s conflicts with Blanche DuBois and his rapist-like sexual advances, Stanley becomes the perfect villainous character, enabling the reader to sympathize with Stella and Blanche. With the violent scenes and the highly sexual content, Stanley is the center of all climactic events in A Streetcar Named Desire. Stanley’s aggressive nature even goes so far as domestic violence, where he savagely beats Stella and verbally abuses her on a regular basis. This is evident in many scenes. Just the presence of Stanley is enough to create fear and uneasiness for the people that surround him. Throughout the play A Streetcar Named Desire, Tennessee Williams depicts Stanley Kowalski as a villain-like character with a mean streak and vicious personality which creates an uneasy environment due to his pugnacious lifestyle and insensitive demeanor. â€Å"The stage directions say that sex is the center of Stanley’s life. Being sexually attractive assures Stanley’s delusional rapist mind that his sexual advances are being welcomed† (Nagel 10). Stanley’s delusional mind makes him believe that his sexual brutality is respected and is a naturally accepted thing. Throughout the play, Stanley’s character is followed by sexual connotations and innuendos. A very vivid illustration of this starts at the very beginning of the play where â€Å"The vigorous physicality and the echo of his primitive nature, combined with the coarse sexual innuendo of his package of meat suggest passion close to the surface and introduce the audience to Stanley’s inner character† (Nagel 10). The bringing of the package of meat to Stella and how Stanley carelessly throws the heavy package to her even though she insists on not being able to catch it shows the brutal nature of his sexuality. The way the package is described as dripping with blood is used to over accentuate the graphic nature of the ordeal, foreshadowing sexual happenings that will occur later in the play. Another example of the graphic nature of Stanley’s sexual brutality is portrayed in the poker game in scene three. After Stella had fled to Eunice’s house and Stanley sorrowfully called to her the play states that Stella came down to him and they made animal noises together. This shows the animalistic behavior of Stanley and the unhealthy relationship between Stella and Stanley. Stanley is described as highly sexed in the play and when Stanley and Stella are together, they create a bond that Blanche can’t ever break† (Nagel 10). Though try as she might, Blanche’s attempts to keep Stella from Stanley are ultimately thwarted due to Stanley and Stella’s unhealthy bond with one another. In addition to Stanley’s savage and animalistic sexual advances his verbal abuse towards both Stella and Blanche even further assert him as a villainous character from the start to the finish of the play. Stanley is especially cruel to Blanche who he had an antagonistic feeling towards from the moment he met her. One of the first illustrations of Stanley’s harsh words is represented with his first argument with Blanche. â€Å"This first confrontation is over the loss of Belle Reve. Stanley’s composure vanishes and his vision becomes so distorted that he mistakes her cheap jewelry as ropes of pearls† (Nagel 10). When this confrontation occurs and Stanley’s composure becomes compromised when he realizes that Blanche had been telling the truth about losing the estate to the mortgage instead of selling it for profit and lashes out to compromise his mistake. Stanley could not stand the thought of being proved wrong by a woman like Blanche so he explodes into a fit of rage to cover up the pride he had lost in being wrong about Blanche. A particularly tense birthday dinner of Blanche leads to yet another episode of Stanley’s dangerous and violent fits of rage. After Stella scolded Stanley for eating like an animal, with his fingers, he erupts into a disastrous rage. â€Å"That’s how I’ll clear the table! (Seizes her arm) Don’t ever talk that way to me that way! ‘Pig-Polack-Disgusting-Vulgar-Greasy! ’—Them kind of words have been on your tongue and your sister’s too much around here! What do you think you are? A pair of queens? Remember what Huey Long said—‘Every man is a king! ’ and I am the king around here, so don’t you forget it† (Williams 107)! This outburst alone highlights the cruel and misogynistic ways of Stanley and further paints him in a negative and harsh light. Throughout the play A Streetcar Named Desire, Tennessee Williams depicts Stanley Kowalski as a villain-like character with a mean streak and vicious personality which creates an uneasy environment due to his pugnacious lifestyle and insensitive demeanor. His juxtaposition to Stella Kowalski, his mild mannered and sensitive wife, accentuates his character flaws making them even more prominent and dramatic throughout the play. Through Stanley’s conflicts with Blanche DuBois and his rapist-like sexual advances, Stanley becomes the perfect villainous character, enabling the reader to sympathize with Stella and Blanche. Works Cited Nagel, James. â€Å"Critical Essays on Tennessee Williams. † Ed. Robert A. Martin. First Edition. New York, New York: G. K. Halland Co. , 1997 Williams, Tennessee. â€Å"A Streetcar Named Desire. † New York, New York: New American Library, 1951. Pages 13-142.